Our Resources page is a wealth of useful guides, covering every different marketing discipline. We’re passionate about keeping up with this ever-evolving, fast-paced industry, which you’ll see on our Insights page – it’s packed with commentary from the brightest minds in marketing. And lastly, for a backstage pass to K2L, check out our Studio page!
Did the Pepsi ad leave a bad taste?
‘Clearly, we missed the mark.’ That was part of the statement Pepsi made yesterday after pulling latest and highly controversial TV advert on Wednesday after a mere 24 hours...
6th April, 2017
#SittingRightWithYou Shortlisted for the Prolific North Awards 2017
Our yellow sofa campaign seems to have ‘Sat Right’ with somebody as we are proud to be shortlisted for the Prolific North Awards 2017 for our #SittingRightWithYou – domest...
31st March, 2017
5 Clever Ways to Power Up Your Paid Social Campaign
We previously told you just how much a marvellous paid social campaign can benefit your digital marketing. We’re assuming, right after you spat out your coffee and yelled “E...
6th October, 2016
How to Build a Great eCommerce Site
If you’re entering the big wide world of eCommerce, listen up. There are many tools that you can arm yourself with to give your business the best possible chance of success. I...
27th April, 2016
What is Conversation Rate Optimisation (CRO)? Tricks of The Trade Explained
So, we’ve sold you on the process of User eXperience design (UX), and you’ve decided to take the steps to improve your site’s UX, in the hope that your users ‘convert’...
5th April, 2016
Programmatic Advertising 101: What It Is and How It Works
If you’re a marketing manager or business owner, you’ve probably more than heard of ‘programmatic advertising’ - hopefully, you’ve even tried it out. But have you had ...
28th September, 2016
Digital Food Marketing: How to Make Yours Utterly Delicious
Like it or not, it’s now socially unacceptable to incorrectly pronounce ‘quinoa’ (keen-wah, in case you were wondering). Superfoods aren’t just for Superman and cauliflo...
11th August, 2016
Google to Penalise Non-Mobile Friendly Sites After April 21st
The world of SEO is ever changing, mainly due to the fact that search engine giant Google is constantly updating the way its algorithms work. As a leading SEO agency in Manchest...
25th March, 2015
Ping + Pong = Work + Play
One of the things we like to make sure of at K2L is a good work-life balance. When we work hard, we play hard. We recently purchased an agency Ping Pong table and from day one i...
15th March, 2017
Have You Seen (Or Sat On) Our Latest Campaign? #SittingRightWithYou
If you’ve been out and about in Manchester lately, you’ve probably come across – or maybe even sat on – our latest integrated campaign. We’ve partnered up with Police ...
11th November, 2016