The new deal follows our continuing partnership with Salford City Reds as the club’s official marketing agency. As team sponsors, K2L will appear on the Reds’ shorts and on pitch side advertising boards, as the club embark upon a new era at the £20 million Salford City Stadium in Barton.

K2L Director Scott Kennedy commented, “Our sponsorship is a great opportunity to continue our fantastic working relationship with Salford City Reds. As a business recently relocating to Salford, we feel our sponsorship gives us an opportunity to locally align our brand with not only the Reds, but also other successful Salford based companies that already sponsor the club, including Media City UK and Real Radio XS.”

K2L and Salford City Reds initiated a partnership in the 2011 season, which saw us become the Reds’ official marketing agency. We will now focus upon promoting the forthcoming Super League which kicks off for the Reds on the 4th February against Castleford Tigers, keep your eyes peeled for some exciting developments in the new season; good luck Salford!

After a recent photo shoot that took place, we have been busy producing a range of marketing materials promoting next season’s kit.

We’ve prepared the Reds with in-store promotions, adverts and a social media strategy to assist them create awareness amongst their fans before the shirt is officially released.

With the New Year bringing a new stadium, new sponsors and a new coach for the Reds, the latest shirt looks fantastic, reflecting the exciting era that follows for the Reds in 2012. Keep your eyes peeled for developments with K2L and Salford City Reds; there are a few more projects in the pipeline.

We are absolutely thrilled to be part of such a well-respected list that puts us well and truly on the map in the creative community. After a hectic year of new projects, new team members and new offices, it’s great to see our hard work paying off. The Top 100 agencies list is collated from data provided from agencies by the Recommended agency Register (RAR) and shortlisted based upon client recommendations, extensive financial information and growth information. It is a great achievement for us to be up there amongst other respected companies.

Congratulations to the team at K2L and everyone who has been part of our diverse range of projects!

The new service is the perfect way for hotels and restaurants around Manchester to recycle their waste and do a bit for the environment, as well as save some money.

To launch the campaign we hit the streets of Manchester with Ed from High Contrast Photography for a photo shoot.

Fresh Start Director Nicola McGrath joined well respected head chefs from Salford Institution The Mark Addy, Rio Ferdinand’s joint Rosso and Manchester’s own piece of Turkey; Café Istanbul, to get some great shots that will be coming soon as part of the launch, so keep your eyes peeled!

The images will contribute to The Green Chef launch campaign along with promotional marketing literature, further PR events, web and press coverage and a telemarketing campaign.

It was a great opportunity for us to showcase our portfolio to potential clients and gave us a chance to firmly cement K2L within Salford’s thriving business community.

We met lots of businesses operating within the region, including Ralli Solicitors, Cetus Solutions, Salford City Council’s business team and also got to socialise with some of our existing clients including Fresh Start Waste Services, Salford City Reds and Kenny Waste Management outside of the boardroom.

The day was a great success, with great networking and new business contacts for all those in attendance, and we’re already looking forward to next year’s event!

Yes, on Monday 17th October, we’re leaving our roost of the past 3 years and moving into a new home (not too far though; just up the road in Salford Quays).

From now on, you’ll find us up on the 8th floor of Exchange Quay, overlooking Media City, Old Trafford and the Imperial War Museum. It’s a great location – and a fantastic view!

So next time you’re in the area, look us up and pop in for a brew. We’ll even break open the biscuits.

Our new address
K2L Marketing, Suite 8.3, Building 8, Exchange Quay Salford Quays, Salford M5 3EJ

Account Exec:
The role will consist of assisting in the management of our clients marketing requirements from print to digital. We need someone who can communicate at all levels and has a passion for helping our clients market their products and services.

We’re looking for someone with excellent organisation skills, who’s computer literate, has a positive and professional demeanour and the ability to prioritise and juggle multiple tasks.

Ideally, the successful candidate will have previous agency experience or a CIMD/Degree in a relevant subject.

Account/Admin Assistant:
We are looking for someone who likes figures as well as an organised office. As you will be chasing up our clients with a gentle reminder to pay their bills, you need to have an excellent telephone manner, be confident with Excel and able to work with little supervision.

Flexibility and versatility are a must, too, as you’ll be joining a close-knit team who work quickly, organically and collaboratively.

So if you think you’ve got what it takes for any of the above positions, send your CV to careers@K2L.co.uk.

Closing date for both positions is Friday 12th August.

The younger sibling of our main site is ideal for keeping up to date with the latest projects that have been completed in the studio.

So with no more squinting and zooming when browsing our site on the move, what are you waiting for. Scan the image above using your smart phone and take a look.

As the trust that operates the swimming and leisure centres in the city, they have just launched a number of new and exciting classes to have fun and get fun in the pool.

Suitable for all, we helped introduce Aqua Circuit, Aqua Zumba, Hydro Fit and Aqua Fit, with the help of a number of centre staff and Leisure in Salford customers.

After a great photo-shoot we dived straight into designing direct mail and POS material that would create awareness and encourage the people of Salford to give them a try.

So if you’re in area why not get involved yourself, you might even meet some of the stars of the campaign!

Nicholas Whittle handles the commercial rights for a variety of sports and entertainment personalities, including racing legend Lester Piggot, Classic winning jockey Tom Queally, and TV presenter Emma Spencer. He also works with a host of major brands such as, Racing UK, Rooster Potatoes and Amlin Insurance.

Scott Kennedy, Director at K2L, said, “We have developed a brand identity to match the quality of clients that Nicholas works with. With a simple, clean design the new identity really captures the passion and energy that Nicholas has for his clients.”

Commenting on his new Identity, Nicholas Whittle said, “We are really pleased with the new branding. K2L have understood and exceeded our brief.”

As part of the brand refresh, K2L will now be focusing on the communications strategy for Nicholas Whittle. So watch this space for project developments.

Designed by our good selves, the rebrand looks to position DGOS as the ‘local office products supplier’ and promotes the benefits of ordering office supplies locally.

Customer retention will be another aspect of the brand repositioning for DGOS, which will be achieved through a review of customer literature and a number of loyalty schemes, while a customer-focused overhaul of the company’s websites is also underway.

Darren Carr, Director at DGOS, said, “Our new brand repositioning is an exciting step in what has been a rapid transformation for the business. We have made a significant investment in understanding the office supplies market, looking at what our competitors are offering and what it is that makes us different. We’ve found that being local gives us a significant advantage over the competition, in terms of price and delivery, etc.”

Lynda Lane, Director at K2L, said, “In the sometimes conservative world of office product supplies, DGOS’s new identity uses bold, fresh colours, a quirky illustration style and a direct tone of voice - all designed to promote the benefits of buying your office supplies locally.”

The new identity is set to be rolled out across customer literature, a new website and new stationery. There will also be a customer acquisition campaign later down the line, with billboards, direct mail and product literature to follow.

We will be working with the Engage Super League club as an official partner on a variety of projects, providing them with a range of marketing and design services. First up, though, is the promotion of Salford’s farewell campaign at The Willows.

After more than 100 years at the ground, the Reds will grace the turf at the Willows for one last season before moving to the brand new, 20,000-seater City of Salford Stadium next year.

Scott Kennedy, Director at K2L, said, “We are really looking forward to working with Salford City Reds. We hope to help them cause a bit of a stir amongst the Reds’ supporters and generate some excitement for what is sure to be a fantastic final season at The Willows”

K2L’s involvement with Salford City Reds is due to kick off this month.

The Recommended Agency Register is an independent body who only recommend agencies that have been rated highly by their clients over the last 12 months. Agencies are scored on their service, originality, value, strategy and effectiveness.

Being on the Register means that new business prospects can approach us with total confidence, safe in the knowledge that many companies are already benefiting from our expertise and are happy to recommend us to others.

Scott Kennedy, Director at K2L, said, “Receiving two consecutive recommendations from our clients really is a fantastic achievement and only highlights the continually high levels of work we produce for them.”

Thanks to all of our clients who votes for us once again; we couldn’t have done it without you!

As copywriter, it’ll be up to you to create stupendous straplines, heavenly headlines, effective web copy (we’ll train you in the arts of SEO, if necessary) and striking and succinct body copy across a variety of mediums, from brochures to direct mail.

You’ll also be responsible for helping develop a dedicated PR department, writing press releases and organising a range of PR activities for our clients.

So, if you’ve got drive, ambition, at least one years’ experience, some examples of your great work, and a good grasp of digital and non-digital communications, send your CV and a few samples of your best bits to info@k2l.co.uk.

We’ve added a whole host of new faces to our client list, which now includes clients from the construction, recycling, retail and entertainment industries.

The agency has also significantly increased in size, with several key appointments throughout the year including a junior designer, a copywriter and a traffic manager.

Scott Kennedy, Director at K2L, said, “K2L’s success over the last two years is down to always striving to exceed our clients’ expectations and delivering great work by great people. We’re focused on moving forward, building on our collective experience, and harnessing the energy and drive of the current team.”

Barbs arrives from RRDCreates, where she was responsible for managing and overseeing global marketing campaigns across print and web for KMPG, as well as managing a multi-million pound contract for the Learning Skills Improvement Service.

Prior to that, Barbs, who started out as a graphic designer, completed placements at leading London agencies Saatchi & Saatchi and McCann Erickson before working for a number of Manchester agencies on a freelance basis. She even enjoyed a brief stint down under, working as a senior designer and studio manager at an agency in Sydney.

Here at K2L, Barbs will be responsible for managing the flow of work that runs through our studio, monitoring and updating our Traffic Management System, liaising with clients and suppliers, and generally making sure that jobs are delivered on time and on budget.

This year we’ve gone with the theme of great Christmas pairs - Del Boy & Rodney, Turkey & Stuffing, etc. Because at K2L, we believe that some things just belong together, like Strategy and Creativity!

To make sure you’re on our Christmas card list this year (don’t worry, we’ll be checking it twice), simply email your details and we’ll pop one in the post.

And don’t forget, you can get your own Christmas marketing wrapped up by visiting our Christmas website.

You’ll be responsible for managing the flow of work that runs through our studio. You’ll monitor and update our Traffic Management System; liaise with clients and suppliers; obtain quotes, data purchases and media costs; take briefs from the account director and relay to creatives; set budgets and deadlines; and generally make sure that jobs are delivered on time and on budget.

Specifically, we’re looking for a confident, caring and motivated all-rounder. Someone with excellent organisation skills, who’s computer literate, has a positive and professional demeanour and the ability to prioritise and juggle multiple tasks.

Flexibility and versatility are a must, too, as you’ll be joining a close-knit team who work quickly, organically and collaboratively.

So, if you think you’ve got what it takes to keep this machine well and truly oiled, whizz your CV over to us at careers@K2L.co.uk.

The deadline for applications is Friday 29th October.

The Awards, organised by Messenger Newspapers in conjunction with the Northwest Regional Development Agency (NWDA), celebrate the success of the best businesses in the Trafford Borough.

Lynda Lane, Director at K2L, said: “We’re absolutely thrilled to be shortlisted for this award. As a business we want to keep on growing. Whether it’s through building our portfolio of fantastic creative work or developing our already-talented workforce. Winning an award like this would only help us achieve that.”

It’s a great achievement for the agency, which has grown from two full-time staff to seven in just 18 months - despite launching at the height of the recession.

The K2L crew will now be dressing up like a dog’s dinner and descending on Old Trafford football club for a glitzy gala evening on 17 September.

We’ll be sure to let you know how we get on!

The review was carried out on Thomas Hardie Commercials, Used Truck Website (www.thomashardieusedtrucks.co.uk).

And they raved about

• The sites ease of navigation
• Modern design
• Downloadable truck specification
• Easy view of stock
• Quick contact form
• Cool photo gallery
• In fact a full page of pretty good stuff

The Thomas Hardie Used Truck website is content managed by their in house sales team. This allows them to update the site with new images and specifications on the trucks they have for sale.

If you like their site and want something similar, give us a ring.

His appetite for contemporary design (along with Gregg's pasties and foot long subways - a man after my own heart!), will make him a great addition to our creative team.

Head designer, Mark Higginson commented "From Tom's initial interview it was apparent that he had a keen eye for detail, his strong University portfolio and own website demonstrated this.

He was clearly a graduate who knew the creative direction he wanted to head in, which is surprising for someone coming straight from education. All of us here have been very impressed with Tom’s passion for his work and already the transition from student to a competent designer is becoming evident. I'm confident that over the next few years, Tom has the skills and willingness to develop into a key member of our team.”

For any business to start life in the middle of a recession can be best described as risky, foolhardy, even mad! For K2L, the last 18 months have been anything but. We have tackled the recession head on, helping our clients emerge with a new found confidence that comes about through repositioning them within the market place. Whether that be with a complete rebrand or a new website, our clients will emerge from this recession ahead of the competition.

The last 18 months have seen us go from strength to strength, gaining clients from a variety of market sectors, providing them with a multitude of marketing services from consultancy to web design.

We would like to thank all our clients for their support over the last 18 months and having the confidence to believe us when we say “We can Make a difference to their business.”

Creative Copywriter

The copywriter must excel in creative writing, be able to write factual, informative copy for clients websites, brochures and press releases as well as proof read completed copy. They must also be able to demonstrate their ability to carry out the necessary research to obtain the information required to write the copy. This may take the form of primary research by interviewing the client in question and secondary research via trade journals and the internet. The successful candidate must be able to converse at all levels and be able to work on their own and as part of a team.

If you are interested in this role, please send your CV and some samples of your work to careers@K2L.co.uk.

This seat has been filled!

K2L is absolutely over the moon to have been invited onto the prestigious Recommended Agency Register - an independent body that lists those agencies within the advertising/marketing sector who consistently score highly with their clients for service, originality, value, strategy and effectiveness.

Being on the Register means that new business prospects can approach us with total confidence, safe in the knowledge that many companies are already benefiting from our expertise and are happy to recommend us to others.

So it’s a big, big thank you to all our customers who have said - and say - nice things about us. And a big, big feather in our cap for being judged by ‘the powers that be’ as a professional marketing outfit that knows its onions.

www.agencyregister.co.uk

Have you ever felt the need for help and advice on:-

• How to market your company?
• The best medium to reach your desired target market?
• How to attract new customers?

For a limited period, K2L are offering your company the opportunity of a free marketing health check.

One of our Marketing Consultants will visit your business and provide 1 hours marketing consultancy. We will then provide you with our documented recommendations.

For more information on how our consultants can help your company, please contact us now on 0161 935 4139 or complete our online contact form.

After much anticipation, our new website has finally arrived. As well as updating the look and feel of the site, most importantly we’ve added loads of our work. The idea has been to show you what’s been going on in the studio over the past few months.

Lynda Lane and Scott Kennedy, two highly successful Manchester based Marketing Entrepreneurs recently relinquished their exclusivity to Thomas Hardie Commercials.

Seizing on the opportunity to setup a powerful new Marketing Agency, they aim to provide Consultancy and Design services. Boasting a substantial sum of over 30 years marketing experience, the pair have established “K2L Marketing” a dynamic agency that provides custom built Web Design, Search Engine Optimisation, Creative Print, Marketing Consultancy and PR.

Former Head of Marketing Lynda Lane, responsible for delivering numerous high powered campaign strategies for Thomas Hardie Commercials explained, “While some might view the current financial climate with a degree of pessimism, we felt it was the ideal time to set up a new agency.” She continued, “It’s a great opportunity to put new ideas into action and I’m looking forward to the success of future campaigns”.

With an already burgeoning and prestigious client portfolio, K2L has produced work for Volvo Trucks, The Road Haulage Association (RHA), Brenntag Group, Chris Bennett Heavy Haulage and Viridor Waste Management. Attracted by Lynda and Scott’s unique blend of Marketing strategy and design experience, the agency is fast building a glowing reputation within the North West of England.

A mere six months since K2L’s conception and already the fledgling company is experiencing a healthy growth spurt. Initially starting with just two staff, the workforce has grown to 5 with further additions expected over the next 6 months.

Commenting on K2L’s extraordinary success, Scott Kennedy stated, “Companies are more aware than ever before of the benefits of marketing during an economic downturn. “ Continuing he stressed, “Due to diminished competition, a recession creates many opportunities for companies to turn investment into Market share”.

Scott also added, “We are utilising our clients’ marketing budgets effectively by focusing on measurable marketing tools to ensure that our customers receive the most from their investment.” Expanding on the point, Lynda explained, “Because our background in a number of industries, we speak the same language as our clients and thoroughly understand their business needs and requirements.”

Operating from offices in Trafford Park, K2L Marketing currently offer their services throughout the North West.

For more information on how our consultants can help your company, please contact us now on 0161 935 4139 or complete our online contact form.