Jake Shoes has been a well-respected local retailer for over 40 years. The company was consistently hitting high sales targets in both its store, but was also looking to extend their offering to customers further afield. Our main objectives for Jake Shoes were to build brand awareness nationally and boost online sales. We set out to:
- Drive more traffic to website
- Improve conversion rates
- Increase social following and drive customer engagement
- Increase organic keyword reach
- Improve conversion percentage for PPC
- Increase awareness of the Jake Shoes brand
- Gain press coverage in industry-leading publications, locally and nationally
+ The Challenge
Fashion is a notoriously competitive sector, so we knew we would have our work cut out. We knew that we needed to really tap into Jake Shoes’ target audience to understand the niche that the brand was filling, including the products, content and campaigns that would win the hearts and minds of shoe-lovers nationwide.
+ Our Strategy
We put together a strategy that incorporated a number of themed online marketing campaigns, and set about improving the site’s technical SEO. This involved internal linking strategies and creating high-quality content that had been optimised for the relevant keywords; this helped to increase the credibility of the Jake Shoes website and to expand brand awareness, building their online presence and engaging a wider community.
We researched Jake Shoes’ target audience thoroughly, enabling us to create content that was entertaining, useful and relevant. We ran themed email and social media campaigns to drive customer engagement – including offers, competitions and collaborations with influential bloggers within the footwear industry. This helped to build Jake Shoes’ profile as a thought-leader when it comes to unique, fashionable footwear.
Campaigns and content that would consistently convert.
The increase in engagement soon saw sales on the rise. Our creative campaigns continue to inspire customers across the country, driving online sales and boosting the brand’s presence. Our email campaigns for Jake Shoes have been a particular success – improving conversions by an impressive 100%.
- Organic traffic increased by 47.5%
- Organic keyword reach increased from 1.5k to 2.5k, a 66.6% increase
- Improved Google remarketing conversion rate by 110.82%
- Improved email conversions by 100%
- Facebook Page Likes increased by almost 40%
- Gained press coverage in local publications, including Stockport Gazette and M.E.N
- Gained coverage in national industry publications such as Drapers and Footwear Today