Brief: As a new business entering the Market place, Budget Rent A Skip wanted to create an identity that first and foremost stood out from the crowd, yet still emphasised their professional and cost effective service.

Solution: From the strapline ‘Budget - The King of Skips’ the team couldn’t wait to come up with an ‘Elvis’ style cartoon character to head the company’s marketing. After the website went live, ‘Budget’ utilised the character in an outdoor advertising campaign.