+ K2L Marketing, your Manchester branding agency
Your company’s brand is the continual customer experience that your marketing, products and services provide as a whole. It must represent your entire operation, right from ethos through to finished products, and should be a cornerstone that is consistently reinforced at every point of contact.
We base our brand strategy on bringing your business to life; transforming what’s virtual into something tangible. We create all aspects of what a strong brand needs, including:
+ Creating Streamlined Identities
A well-defined branding strategy will affect all aspects of your business. It must be well-executed to connect with consumer needs and emotions, and flourish in competitive environments.
We’ve a wealth of experience in creating, streamlining and updating brilliant brand identities. We work closely with you to determine what it is you want your branding to achieve. By taking a carefully-researched approach, including analysis of market conditions within your industry, we will assess your brand’s assets and determine a strategic course of action. We can then create a steadfast and powerful brand identity that will become the foundation for all your marketing communications.
+ Purpose, Identity, Consistency
Every business makes a promise, but it’s having a purpose that will set you apart from competitors. Successful branding embodies a company’s function, what you do, and your intentions, why you do it. Our branding strategies will convey your company philosophy, so you can demonstrate your commitment to providing customer value, even after the sale is complete.
Your brand identity will translate your company’s vision and mission. We craft it all; from logo to typography, to your story and tone of voice. Your brand needs to be rolled out to every point of contact, from your website to printed collateral. We’ll create a consistent brand identity that will unify your company’s position, promise and personality, so that your customers engage emotionally with all your products and services. By combining all of these, we can then effectively communicate the essence of your brand experience.
Naturally, over time, a company’s branding will become outdated. Revising your brand is crucial to keeping your business relevant and contemporary to consumers. With industry improvements, audience and attitude shifts, and product developments, every company is constantly evolving. The key to unlocking the power of your brand is to encompass all of these changes, which will ultimately best satisfy whatever niche it is you’re serving.