+ Create, Connect
Whether it’s a social media campaign, a PR campaign or a multi-channel integrated campaign, a quality marketing campaign can put a brand, product or service on the map, elevating it head and shoulders above the competition.
Individual campaigns may vary in size, budget and scope, but at the heart of them are a handful of principles. The following principles are etched into the psyche of every member of team K2L – and it’s as a collective that we create our award-winning creative campaigns.
- Research – You must first understand your target market inside out. Who are your audience and what makes them tick?
- Planning – Every detail must be meticulously thought about. Where are we sending the message, when and who to? How much will it cost and what will the returns be?
- Execution – Once you’ve put in the planning, you need to nail the execution with great copy, eye-catching design, the right distribution methods and impeccable timing.
- Reporting – What’s the use in running a marketing campaign if you can’t prove if it’s worked or not?
+ Getting Your Voice Heard
A strategic marketing campaign is a series of co-ordinated steps, centred on an overarching theme. These steps will deliver or reinforce the message behind your products or services, and are often extended over longer periods of time to truly tell your brand’s story.
Every marketplace, no matter what your niche, is full of noise. Successful campaigns have a clear, consistent message and are leveraged over multiple mediums; multi-discipline marketing campaigns act as a platform from which your voice can be heard, loud and proud. Our campaigns include many elements, traditional and digital, including social media marketing, video production and email marketing. Combine several of these, and that’s when the magic happens.
+ Plan, Time, Measure
Setting objectives early on is key. Only when you know exactly what you want to achieve from your marketing campaign will you be able to measure results. Whether it’s driving traffic to your website, getting more leads, improving keyword rankings or all of the above, we help our clients transform their ambitions into tangible objectives. We work with you to set attainable goals, and then work strategically with the numbers in mind, to develop campaigns that achieve those goals.
At the core of any successful marketing campaign is a well-researched strategy. Extensive planning ensures that whatever message is delivered, that message has a clear purpose. The timeframe is also vital; when you’re going to say it is just as important as what you’re saying in the first place.
Whatever your ideas or goals, our campaign strategists carry out meticulous research to understand your brand, product or service, and also your target market. Our campaign services range from traditional channel ad campaigns, to communicating campaign messages through social media advertising, or stunning video production work. We can also carry out public relations campaigns that’ll help you hit the headlines, or even simple but extremely effective email campaigns.
With solid planning, a jolt of creativity and a strong focus on client objectives, we create memorable, measurable marketing campaigns that convey the right message, build brand recognition and sing the praises of your products. If you’re loaded with campaign ideas or simply need some inspiration, let’s discuss a project – and you can put our marketing campaign prowess to the test.