+ Crafting, Converting
A PPC campaign is great for increasing the number of people visiting your website. To be successful, it must combine a number of elements and be highly targeted. Our PPC specialists will analyse your target audience, crafting the optimum strategy that’ll ultimately drive cost-effective, converting PPC traffic to your website. Our PPC management services include:
+ Paid Search and PPC Remarketing
Paid Search has become one of the most diverse digital marketing channels; from AdWords, right through to Remarketing. The most common forms of PPC are ads displayed on Search Engine Results Pages (SERPs) above and below the organic results – and will be labelled as ‘Ads’ or ‘Sponsored Results’ to help differentiate them. It’s a complex system of keyword bidding that will get you listed here, so it’s vital to have a well-researched, expert strategy in place to keeps costs down, and conversions high.
PPC Remarketing is great way to re-engage customers with your brand. By re-displaying your adverts, you’ll slip into the subconscious of your audience, so that when they decide they need your product, it’ll be your brand that jumps to mind.
+ Thoughtful, Purposeful, Mobile
While advertisers must bid on certain keywords to appear on search engines, content sites tend to charge a fixed price for pay per click display advertising. These are known as banner ads and are shown on websites with related content. By using banner ads one relevant sites, or websites that are important to your business, you’ll be displaying your own content to potential customers. This way, your brand, products or services can make the best possible impact.
To win big, PPC advertising needs a thoughtful, purposeful mobile strategy. Not all device traffic has the same goals or desires, so user experience must be tailored differently – this also applies to PPC campaigns. Our experts will ensure that your mobile PPC ads are fully optimised, and using a variety of testing methods, guarantee that they’ll get results.
With a unique understanding of all things PPC, our specialists work with a focus on delivering ROI. Our PPC campaigns are fully scalable, self-financing and centred on achieving measurable, tangible results for your business.
If you’re looking for a better understanding of PPC and what it can do for your brand, we can help. Get in touch today to talk to one of our experts.