For those of you who aren’t sure what remarketing is, I’ll start with a definition. So, our friends at Google define remarketing as:
“Remarketing lets you show ads to users who’ve previously visited your website as they browse the Web.”
How does remarketing work?
Essentially, when you use remarketing, you tag certain pages of your website that correspond to certain categories you want to promote. For example, if a user came to the K2L website and visited the “web design” page, we could then create an Adwords remarketing campaign to show highly relevant K2L web design ads to those users as they browse the rest of the web.
Why would I use remarketing?
Well, remarketing is a highly powerful and targeted way to stay engaged with your website visitors as they browse the rest of the web. Essentially, your brand will be will be at the forefront of their mind when they are ready to buy.
Excellent, so how can I start remarketing?
Before you can start remarketing, you need to set up your remarketing lists. In a nutshell, a remarketing list is a collection of cookies from people that have previously visited your site. Your remarketing lists are one of the most important steps in setting up your remarketing campaign, so you need to ensure that your lists are strategically built to be as targeted as possible. You can build your remarketing lists whenever you want, but the remarketing ads won’t show until you place the remarketing tag on your website.
Before setting up the lists you should set out your remarketing strategy and decide what you are looking to achieve from it. This will then help you set up your remarketing lists to better achieve your remarketing goals. There are a variety of lists you can set up from within your shared library, and we’re going to run over some of the most popular.
What are the most popular remarketing lists?
So, the remarketing lists that are most commonly used are…
i. All Visitors – This is the most basic and least targeted way of remarketing to people that have visited your website.
ii. Non-Conversions – If visitors have arrived at your website, but have not converted (completed contact form, bought a product etc.) you can create remarketing lists to target them.
iii. Abandoned Baskets – This is one of the best remarketing lists for an eCommerce business to use. In a nutshell, you can specifically target visitors that have added products to their online shopping baskets and not bought.
iv. Up Sell & Cross Sell – You can target customers that have already converted on your site with other products and services you sell that they may be interested in.
If you’re stall struggling to get to grips with remarketing then complete the contact form on the right or call us directly for your free remarketing consultation.
