We celebrated long into the early hours last night after being named winners of the ‘Best Use of Research or Insight Campaign’ for our #SittingRightWithYou campaign at the Northern Marketing Awards 2017, at the Hilton, Manchester.
Anticipation was high ahead of the event, as we were shortlisted in three different categories: Best Not-For-Profit Campaign, Best Low-Budget Campaign and Best Use of Research or Insight, for our distinctive and innovative #SittingRightWithYou yellow sofa domestic abuse campaign.
The campaign itself was a partnership with Greater Manchester Police to raise awareness of the different forms of domestic abuse and remove the stigma of the subject by getting people talking about it, and if you have read our recent blog posts, you will already know the details.
To receive recognition from the industry for the campaign is a huge honour and just goes to reinforce all of the hard work we put into delivering a captivating campaign on a relatively small marketing budget, and for a cause where financial return on investment wasn’t the goal. Also, to win the award which acknowledges the strategy, research and planning we undertook, that was the cornerstone of the campaign, was even better for us!
It’s not the first time we have been nominated in the NMAs, as back in 2014 we were finalists in four categories for our work with clients including the Salford Red Devils, NPL Football Academy and Daviker contact centre solutions.
In the same year, we won Best B2C Marketing and Integrated Communications Campaign at the Prolific North Awards, Best B2C Campaign at the nationwide Drum Network Awards, and in 2015 we also made the finals of the Digital Entrepreneur Awards.
We know every nomination can’t end in a win, and it is a genuine honour just to be shortlisted in an event as recognised as the Northern Marketing Awards, particularly when a hard-hitting and carefully designed campaign makes it to the finals in multiple categories as #SittingRightWithYou did.
But to take the title is always that little bit more special, and we are thrilled to be able to say that we were victorious in the Best Use of Research or Insight category this time around. The range of talent on show in each category’s shortlist hammers home the strength of the northern marketing industry, and we are always delighted to be in the company of these agencies and a part of it.