Our Resources page is a wealth of useful guides, covering every different marketing discipline. We’re passionate about keeping up with this ever-evolving, fast-paced industry, which you’ll see on our Insights page – it’s packed with commentary from the brightest minds in marketing. And lastly, for a backstage pass to K2L, check out our Studio page!
Repositioning a classic
We do enjoy the finer things now and again here at K2L, so we’re delighted to be pushing the Marriott Manchester Airport Hotel and the recent repositioning we have been workin...
22nd March, 2019
It’s cartime and you know it!
The whole of greater Manchester seems to be one giant traffic jam at the minute, - so what better time to freshen up the radio airwaves for one of our favourite motoring clients...
8th February, 2019
Crest by Committee – Have Leeds United Gone Soft?
Once known for their robust, no-nonsense style on the pitch (to put it lightly), Leeds United Football Club took a more considered approach by consulting the fans when designing...
25th January, 2018
Digital Food Marketing: How to Make Yours Utterly Delicious
Like it or not, it’s now socially unacceptable to incorrectly pronounce ‘quinoa’ (keen-wah, in case you were wondering). Superfoods aren’t just for Superman and cauliflo...
11th August, 2016
47 King Street West: Social Media Gaff or Piece of Marketing Genius?
Manchester fine dining restaurant 47 King Street West caused a storm on social media and in the national news last week due to the vitriolic way a staff member responded to nega...
6th March, 2015
Ping + Pong = Work + Play
One of the things we like to make sure of at K2L is a good work-life balance. When we work hard, we play hard. We recently purchased an agency Ping Pong table and from day one i...
15th March, 2017
Have You Seen (Or Sat On) Our Latest Campaign? #SittingRightWithYou
If you’ve been out and about in Manchester lately, you’ve probably come across – or maybe even sat on – our latest integrated campaign. We’ve partnered up with Police ...
11th November, 2016