Our Resources page is a wealth of useful guides, covering every different marketing discipline. We’re passionate about keeping up with this ever-evolving, fast-paced industry, which you’ll see on our Insights page – it’s packed with commentary from the brightest minds in marketing. And lastly, for a backstage pass to K2L, check out our Studio page!
Repositioning a classic
We do enjoy the finer things now and again here at K2L, so we’re delighted to be pushing the Marriott Manchester Airport Hotel and the recent repositioning we have been workin...
28th November, 2018
How the devil do you get the fans back onside?
Or in other words - how we made sure Rugby Came Home for Salford. Halloween is reminding us that the devil's in the detail - and when we executed this campaign for Salford Re...
31st October, 2018
5 Clever Ways to Power Up Your Paid Social Campaign
We previously told you just how much a marvellous paid social campaign can benefit your digital marketing. We’re assuming, right after you spat out your coffee and yelled “E...
6th October, 2016
How to Build a Great eCommerce Site
If you’re entering the big wide world of eCommerce, listen up. There are many tools that you can arm yourself with to give your business the best possible chance of success. I...
27th April, 2016
What is Conversation Rate Optimisation (CRO)? Tricks of The Trade Explained
So, we’ve sold you on the process of User eXperience design (UX), and you’ve decided to take the steps to improve your site’s UX, in the hope that your users ‘convert’...
5th April, 2016
Crest by Committee – Have Leeds United Gone Soft?
Once known for their robust, no-nonsense style on the pitch (to put it lightly), Leeds United Football Club took a more considered approach by consulting the fans when designing...
25th January, 2018
Programmatic Advertising 101: What It Is and How It Works
If you’re a marketing manager or business owner, you’ve probably more than heard of ‘programmatic advertising’ - hopefully, you’ve even tried it out. But have you had ...
28th September, 2016
Digital Food Marketing: How to Make Yours Utterly Delicious
Like it or not, it’s now socially unacceptable to incorrectly pronounce ‘quinoa’ (keen-wah, in case you were wondering). Superfoods aren’t just for Superman and cauliflo...
11th August, 2016
Ping + Pong = Work + Play
One of the things we like to make sure of at K2L is a good work-life balance. When we work hard, we play hard. We recently purchased an agency Ping Pong table and from day one i...
15th March, 2017
Have You Seen (Or Sat On) Our Latest Campaign? #SittingRightWithYou
If you’ve been out and about in Manchester lately, you’ve probably come across – or maybe even sat on – our latest integrated campaign. We’ve partnered up with Police ...
11th November, 2016