Meal-Kit Marketing
Has anyone else noticed all the food delivery ads on TV lately? It used to be just Masterchef that gave me the munchies, but these days - thanks to the influx of ads - not even ...
20210317
Does mindfulness make good marketing?
Does mindfulness make good marketing? We like a good pint here at K2L. And, classy people that we are, we think a good pint should be enjoyed and nurtured, not downed in an ...
20181024
What’s in a Name?
What’s in a Name? They say there’s no such thing as a new idea in PR and marketing - and the latest campaign by Heinz illustrates this perfectly. After 104 years being d...
20180621
Did the Pepsi ad leave a bad taste?
‘Clearly, we missed the mark.’ That was part of the statement Pepsi made yesterday after pulling latest and highly controversial TV advert on Wednesday after a mere 24 hours...
20170406
Digital Food Marketing: How to Make Yours Utterly Delicious
Like it or not, it’s now socially unacceptable to incorrectly pronounce ‘quinoa’ (keen-wah, in case you were wondering). Superfoods aren’t just for Superman and cauliflo...
20160811
Sprite Backtrack on ‘Sexist’ #BrutallyRefreshing Campaign
When life gives you lemons, add sugar, carbonated water and an ill-advised ad campaign. We’ve never heard that one before either, but it’s clearly what the ‘lads’ at ...
20160805
Scott Disick Makes Di*k of Sponsored Insta Post – Or Does He?
Scott Disick had ONE job. And now the internet’s in uproar. Yesterday, the once Keeping Up with The Kardashians star (extra?) earned himself the title of ‘Instagram incapabl...
20160520
Tesco’s Back to Butter Us Up, But Are YOU Marketing-Savvy? Fake Farms Saga Continues
Fictional farm-gate: still going strong Since K2L's Lucy crashed BBC Radio to debunk Tesco’s latest marketing hiccup, the supermarket giant hasn’t really left UK headlines....
20160418
Lucy’s BBC Radio Debut: Debunking Tesco’s Misleading Marketing Mistake
Last Thursday saw our lovely Lucy make her radio debut; discussing UK-based supermarket Tesco and its latest branding faux pas. K2L were approached by the BBC who were in need o...
20160331
BK’s Marvellous Marketing Presents: McWhopper, The Story So Far…
The white flag is up (or is that a napkin?), Burger King wants a truce with McDonald’s. In honour of Peace Day on 21st September, BK have proposed a ceasefire of their ‘b...
20150808
Did Becoming The UK’s Most Hated Brand Actually Work In Protein World’s Favour?
We have a few clients who are based in the fitness and protein industry, so when a marketing campaign by Protein World made national news it certainly caught our attention. T...
20150429
Stallone and Warburtons team up to bring you ‘The Deliverers’
The streets of Bolton were alive with one of our favourite songs ‘The Eye Of The Tiger’ when Warburtons teamed up with Sylvester Stallone to film their latest food advert. S...
20150417