Repositioning a classic
We do enjoy the finer things now and again here at K2L, so we’re delighted to be pushing the Marriott Manchester Airport Hotel and the recent repositioning we have been workin...
28th November, 2018
How the devil do you get the fans back onside?
Or in other words - how we made sure Rugby Came Home for Salford. Halloween is reminding us that the devil's in the detail - and when we executed this campaign for Salford Re...
31st October, 2018
Does mindfulness make good marketing?
We like a good pint here at K2L. And, classy people that we are, we think a good pint should be enjoyed and nurtured, not downed in an unsophisticated (whisper it: ENGLISH) ...
24th October, 2018
Starting the Conversation
The end of the school year saw the evolution of an important arm to the Sitting Right With You Domestic Abuse Campaign as we launched it across regional schools. Following th...
14th September, 2018
We’ve Landed at the Marriott
Recently we’ve been working closely with The Marriott Group as it develops its Manchester Airport Hotel in Cheshire, helping to create a new brand position to engage with its ...
20th July, 2018
Seeing Red over a Pink Beer
Mocking sexism by creating a sexist product is not a path most companies would choose, but then the founders of BrewDog have always said they wanted to be a little bit different...
8th March, 2018
3 Award Nominations – ‘Does that sit right with you?’
A year ago, we asked the question: "Does that sit right with you?" as part of a Domestic Abuse Campaign for Greater Manchester Police and Crime Commission. 12 months on, we are ...
25th October, 2017
This Girl Can… Anyone Can
This Girl Can isn’t about Olympians or athletic finesse. It’s not about winning or losing. It’s about motivating real women and girls to get active, play sport, and believ...
28th April, 2017
Did the Pepsi ad leave a bad taste?
‘Clearly, we missed the mark.’ That was part of the statement Pepsi made yesterday after pulling latest and highly controversial TV advert on Wednesday after a mere 24 hours...
6th April, 2017
2016 Christmas Ad Round-Up: Who Will Be (Turkey) Crowned the Winner?
It’s official. The internet has unanimously decided that 2016 has been an absolute shocker of a year. First, the Grim Reaper got his grubby hands on David Bowie back in Feb…...
21st November, 2016
Sprite Backtrack on ‘Sexist’ #BrutallyRefreshing Campaign
When life gives you lemons, add sugar, carbonated water and an ill-advised ad campaign. We’ve never heard that one before either, but it’s clearly what the ‘lads’ at ...
5th August, 2016
Food, Glorious Food… Delivered to Your Door Daily! The Future of Meal-Kit Marketing
Has anyone else noticed all the food delivery ads on TV lately? It used to be just Masterchef that gave me the munchies, but these days - thanks to the influx of ads - not even ...
20th July, 2016