Programmatic Advertising 101: What It Is and How It Works
If you’re a marketing manager or business owner, you’ve probably more than heard of ‘programmatic advertising’ - hopefully, you’ve even tried it out. But have you had ...
20160928
Say Goodbye to Google’s Right-Hand Side Ads
Google ads – have they really gone? That’s right folks. Google is no longer showing ads on the side of its search results pages. No matter where you are searching from, or ...
20160226
Congratulations to Trumeter and cartime for Making The SME300!
We’d like to wish a very well-deserved congratulations to not one, but two of our fabulous clients for making Insider Magazine’s ‘SME300’. Every year, acclaimed B2B p...
20151103
Our guide to Google Remarketing
Have you ever been browsing the web and noticed that the ads on a website eerily mirror the companies whose pages you’ve recently viewed. For example, you might check out a pa...
20150728
Exciting Things Afoot With Jake Shoes
Jakes Shoes join K2L for Online Marketing We’ve landed on our feet with our new client win, Manchester based footwear retailer Jake Shoes. The shoe store, which has branches ...
20150702
Google to Penalise Non-Mobile Friendly Sites After April 21st
The world of SEO is ever changing, mainly due to the fact that search engine giant Google is constantly updating the way its algorithms work. As a leading SEO agency in Manchest...
20150325
K2L Spend a Day at Google HQ
As a leading marketing agency in Manchester, it’s important we keep up to date with the best practices in marketing. With this in mind, two members of our team spent a day at ...
20150323
Celebrity Trainer Puts The Team Through Their Paces
It turns out some of the team here at K2L Marketing are gluttons for punishment after they agreed to be put through their paces with an intense workout session at the hands of c...
20150219
The Benefits of Google Remarketing Ads
Targeting the Individual Remarketing ads are an important tool as they target specific services or products to specific people based on their interest previously shown on your ...
20140922
3 Ways To Optimise Your Landing Page For Conversions
The Message Firstly you need to decide how you intend your target customers to reach your landing page. Email campaign? Social Media? PPC? Organic traffic? All of these? Howe...
20140911
Why all merchants should be on the product listing bandwagon
Product listing ads (PLAs for short) aren’t new news anymore. However, I’m astounded by the number of transactional clients who still don’t use them as part of their searc...
20140730
What is “Dusk ‘till Dawn” brand bidding?
When you advertise your business on Google and other search engines, it’s very easy to become so focused on your own visibility that you forget that your brand is susceptible ...
20140701