What Is Social Media Advertising?
Social Media Marketing. It’s official – it works. Well, at least everybody thinks so, as a report from eMarketer has shown that SMEs rank social media as their second mos...
20210316
5 Clever Ways to Power Up Your Paid Social Campaign
We previously told you just how much a marvellous paid social campaign can benefit your digital marketing. We’re assuming, right after you spat out your coffee and yelled “E...
20161006
11 Fascinating Facts About Paid Social Media [Infographic]
Paid social media. Everyone’s talking about it. Everyone’s paying for it. Well, most businesses are anyway... And that explains why you keep seeing random ads for new foot c...
20160915
Even More Ads on Instagram
Get ready for even more ads in between all the filtered sunsets and celeb selfies – Instagram is expanding its advertising capability on a global scale. Previously only open t...
20150914
SASCON 2015 – The Highlights
SASCON (or the Search, Analytics and Search Convention to give it its full name) is an annual event where experts in digital marketing from across the country gather to learn ab...
20150702
Exciting Things Afoot With Jake Shoes
Jakes Shoes join K2L for Online Marketing We’ve landed on our feet with our new client win, Manchester based footwear retailer Jake Shoes. The shoe store, which has branches ...
Social Media Marketing. Top 3 Stories In 2015 So Far…
Towards the end of 2014, marketers everywhere were making their big predictions about what would happen in social media marketing. Now that the dust has settled, dry January is ...
20150223
Crisis PR – does it calm or enrage?
Crisis management and communication is the art of tackling a crisis directly by engaging with the media and social media for damage limitation purposes. When done effectively, c...
20140620