Tesco’s Back to Butter Us Up, But Are YOU Marketing-Savvy? Fake Farms Saga Continues

Tesco’s Back to Butter Us Up, But Are YOU Marketing-Savvy? Fake Farms Saga Continues

Fictional farm-gate: still going strong Since K2L's Lucy crashed BBC Radio to debunk Tesco’s latest marketing hiccup, the supermarket giant hasn’t really left UK headlines....

18th April, 2016

Marketing Insights

Did Becoming The UK’s Most Hated Brand Actually Work In Protein World’s Favour?

Did Becoming The UK’s Most Hated Brand Actually Work In Protein World’s Favour?

We have a few clients who are based in the fitness and protein industry, so when a marketing campaign by Protein World made national news it certainly caught our attention. T...

29th April, 2015

Marketing Insights