Content Marketing: What you need to know | Resources | K2L

Content Marketing: What You Need To Know

If you have any interest in marketing then you’re sure to have heard the phrase ‘content marketing’; it’s the hottest buzzword around right now.

But what exactly is content marketing?

In a nutshell, it describes the use of fabulous content to generate business. In today’s fast-paced, technology-fuelled world, people want information and answers to their questions at their fingertips – this is what content marketing aims to provide.

The internet is vast and you need to stand out from the crowd in order to attract customers to your site. A good way of generating top notch content is by solving problems that your potential customers may be searching for. If you can answer their question, you gain their trust and hopefully this will prompt them to return to you over and again.

When producing your content, it’s important to avoid oversell. People don’t want to be bombarded with sales tactics or how great your product is. In fact, this often has the opposite effect of generating sales and actually pushes customers away from you and into the hands of a rival. Instead, keep your content general, yet informative and interesting.

Once you’ve finalised your copy, a good way of circulating your content marketing is via a blog on your website. If you publish content regularly, it will encourage readers to return. Likewise, using social media platforms to promote your content is essential in ensuring it reaches the widest audience possible through shares and likes.

As always your content needs to be optimised for SEO to make sure the search engines, and therefore the people, can find it. For more information on SEO, read our blog How to Master Local SEO.

And remember, content doesn’t have to just be in text format, in fact it’s better if you use a mixture of media to cater for the differences in how people take information on board. This could be through photographs, video, podcasts and presentations.

If you provide good, quality content on your website about your products or services, you should expect to see an increased traffic flow which should convert into increased sales. Content marketing therefore is something that you can’t afford to ignore.

If you want some help with your content marketing, why not get in touch via our website or call us on 0161 848 9008 and see how we can help.