Creating The Red Devilution - K2L Marketing

Creating The Red Devilution

12.30pm on Wed 5th September saw one of the biggest media events in this year’s Rugby League calendar as Salford City Reds Rugby Club Chairman, Dr Marwan Koukash announced the signing of 12 new players and a change of name for the club to “Salford Red Devils”.

To launch the new name, K2L were given just 1 week to create the campaign and design the collateral necessary to launch the new brand to the world’s media and Devils’ fans at today’s press conference.

Working closely with Senior Rugby Football League boss Niel Wood, K2L created a suite of material to promote the vision of Dr Koukash including new stationery, company folder and inserts, as well as promotional back drops, banners and digital material.

Commenting, Director of K2L, Lynda Lane said “It is a privilege to be involved in the History of the club. By creating the Red Devilution campaign, we provided a platform to launch the new name and created a new brand to promote the club for 2014. We worked to very tight deadlines but on the day everything looked fantastic. It was a great project to work on. We can’t wait until the start of the new season and the further roll out of the campaign to increase the Red Devils fan base and sponsors.”

The Red Devil brand, was originally coined in the 1930’s and is a popular choice with fans. Chairman Dr Marwan Koukash, believes that the new brand will fully capture and support his vision for Salford to be a leading Super League Club in 2014.

To see our latest work on the Red Devilution campaign – check out our portfolio page.

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