Our latest direct marketing campaign has been featured in two leading marketing and business publications B2B Marketing and Greater Manchester Business Week, and it’s got us bouncing for joy.
You may have read about Dennis Hopper, our Client Liaison Executive on our news page or seen his smiling face on our various Social Media channels. In short, we’ve been sending bright orange space hoppers (which we’ve lovingly named Dennis Hopper) to some great businesses in Manchester and the North West as a kind of ‘ice-breaker’. It certainly gets people talking when Dennis turns up to someone’s office with a letter asking if he can spend time doing work experience and so far the response to the campaign has been nothing but positive.
So positive in fact that we have been featured in not one but two industry publications. Last week B2B Marketing ran a story on their website that went into detail about the strategy behind the campaign, and today Greater Manchester Business Week featured Dennis Hopper in their ‘Briefs’ section. This was circulated in print to 12,000 businesses across Greater Manchester, as well as being featured on the business section of the Manchester Evening News Website.
Having the campaign featured in both B2B Marketing Magazine and Greater Manchester Business Week is an exciting springboard that helps to build awareness of our services. We’re looking forward to seeing how far the campaign takes us and for Dennis to enjoy his work experience.
You never know, if you’re a business in the North West with exciting products and services, Dennis might even end up hopping along to pay you a visit. If you’d like him to come and complete some work experience at your business premises, get in touch today!