Google Remarketing Ads - What You Can & Can’t Do - K2L Marketing

Google Remarketing Ads – What You Can & Can’t Do

As discussed in our most recent industry blog post, remarketing allows you to show ads to people who have recently visited your website, as they browse the internet. If you haven’t read our previous post, read it here.

What can you do?

You can create text ads, non-animated image ads and animated image ads.

File Types

• A non animated ad has to be one of the following file types: .JPEG, .JPG, .PNG or .GIF.
• An animated ad can only be a .GIF file type.
• HTML5 ad, which can only be created with Google Web Designer, and can only be accepted as a .ZIP file in the following file types – .CSS, .JS, .HTML, .GIF, .PNG, .JPG or .JPEG.
• Or, you can create a Flash ad, which would need to be a .SWF file type.

Image Size

There are a lot of different image sizes that you can use for the different types of ads, depending on which type of ad you decide to make. All of the image sizes can be seen here, and you can even view samples of them here.

File Size

The maximum file size for an image ad is 150kb, whether it’s animated or not. This is where you may come across some problems with what you can and can’t do with your ad.

Animation Length

If you choose to go for an animated ad, the length must be a maximum of 30 seconds. With this in mind, your animation can be looped, as long as it isn’t continuously looped, as this would make it last over 30 seconds.

What can’t you do?

The small file size of the image ad can be a bit of a problem if you want to create an animated ad. You can’t do anything too fancy, so it’s probably a better idea to keep it simple. You can create simple, effective and eye-catching ads using a few programs, such as Adobe After Effects and Adobe Photoshop. However, if you do want to create something fancier, it’s probably a better idea to use Adobe Flash.

When making your ad, you need to keep in mind Google’s requirements.

Here’s a list of things you can’t do:

• Take up less space than the size of the ad you have chosen.
• Have your ad appear sideways or upside down.
• Segment your ad, or make it appear as though there is more than one ad.
• Have irrelevant content on the ad. The ad must be clear, recognisable and have legible text.
• Use unclear or blurry images.
• Use strobing or flashing backgrounds, or anything that could be considered as a distracting ad.
• Mimick website content, news articles or text advertisements.
• Trick users into clicking your ad (e.g. by pretending to be a warning).

Although the list of things that you can’t do is fairly long, you can always upload your ad to test that it’s okay to be used.

If you’re struggling to create Google Remarketing Ads, simply complete the contact form on the right, or contact us directly and we can help to create the effective ads you’re looking for.

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