Recently we’ve been working with Leisure IN Salford creating a brand that is built upon the people of Salford and the particular areas they come from within Salford.
An abstract map of these areas has been created using individual colourways to establish particular regions, these shapes then go onto form a backdrop within the various collateral we’ve produced. Local sporting figures are then added to the mix providing personality rather than the usual generic stock shots you find littered everywhere in local leisure centres.
Hopefully within the next few weeks we’ll get round to uploading a lot more of the work we’ve been doing for Leisure IN Salford.
