Daviker’s brief expressed the need for an online strategy that would communicate their products and services to a diverse, worldwide audience. The company also wanted their branding revised, with the aim of establishing a strong, recognisable brand identity. Our initial objectives for the project included:
- Rebrand Daviker and build a strong brand identity
- Design and build a fully responsive website that would showcase the Daviker product offering
- Build brand awareness and trust
- Increase organic web traffic to the new website
- Grow Daviker’s social media following
+ The Challenge
Daviker offers a very specialist set of products and services; we needed a way to tap into this niche target audience. It soon became clear that in order to communicate effectively, the brand, design, tone and content of the new website would have to be well-researched and strategically planned throughout.
+ Our Strategy
After extensive market research and the drawing of inspiration from our previous technology-based projects, the new Daviker brand was created. This was then rolled out across a fully responsive website that would showcase the company’s unique product offering and position them as a go-to hub of information and solutions for contact centre managers.
A full marketing strategy was put into place which included SEO, social media, PPC campaigns and content marketing. Our video production team set about creating a company video and promotional material for use at national and international exhibitions, to make Daviker truly stand out. As a result of the combined marketing efforts, the new website saw an organic web traffic increase of 264%.