GLH approached K2L in need of a new website. Each year the company houses many people, and are continually finding innovate ways to provide suitable housing solutions in our ever-changing society. They required a website that would showcase this, and also initiate interest from investors. Above all, the site needed to be accessible to the many people with learning difficulties that needed GLH’s help in finding a home. Our initial objectives included:
- Design a website that was accessible to users with learning disabilities
- Ensure the site would appeal to a varied target audience including tenants, care professionals and investors
- Build a fully content-managed site that was easy to use and update
- Create content on the site that was accessible and informative, yet engaging and enjoyable to read
+ The Challenge
The biggest challenge from this particular brief was the huge variation in target audience. Although the website needed to appeal, and be simple and intuitive to use, for visitors with learning disabilities, it also needed to appeal to other stakeholders. These included care professionals, social services, plus investors and developers that might be interested in purchasing properties to let, rather than looking for a new home.
+ Our Strategy
Our development team set about creating a bespoke content management system that would allow for the build of the new site. This meant it was easy for GLH to make their own updates as and when required. The site itself is both functional and accessible, acting as a resourceful information centre for customers, care professionals and landlords – as well as investors.
To fulfil every part of the brief we created an area of the website designed with the tenants in mind. The text is much larger, easier to read and navigation has been simplified, in an effort to meet the needs of individual users in the most intuitive way.