K2L was tasked to develop a website and animation video to help raise awareness of The Bolton Care Record. The campaign elements needed to:
- Incorporate the existing brand identity for Care4Bolton
- Contain clear and easy to understand information
- Appeal to a broad and large target audience
- Be visually appealing and engaging
- Offer an excellent user experience and easy to navigate
Working closely with the NHS, K2L put together a storyboard that brought to life the function and benefits of the Bolton Care Record. The animation needed to relay a sensitive and often complicated message in a simple and approachable way whilst still holding the viewers’ attention for a period of time.
As part of the brief we were tasked to design and build a website that would house all content related to the Bolton Care Record. Alongside the animation, the website needed to offer an excellent user experience and help guide users to additional informative content.
Both the website and video animation act as vital tools to help communicate the Bolton Care Record in a way that is easy to understand, engaging and consistent with the existing brand identity.