With such a varied target audience, from Rich Kids of Instagram to classic car enthusiasts, and several separate services to showcase, OnTime Automotive didn’t need one website designing – it needed three. Our initial objectives included:
- Design and build 3 separate websites that would seamlessly integrate as one
- Drive brand awareness for both OnTime and its services
- Optimise the websites for SEO
+ The Challenge
As a well-established operation with a loyal customer base, we needed to create a set of websites that would welcome old clients as well as new. Each site needed to be sleek and also fully responsive, optimised for use on tablet and mobile. This would ensure a seamless user experience, for every customer that was busy jetting from London to Miami, and looking for a way to ship their Range Rover along for the ride.
+ Our Strategy
The development team set about the design and build of a content-managed, fully responsive website that reflected the values at Ontime Automotive. We wanted to convey the brand’s reliable service, attention-to-detail and quality of service that they show, for every car that comes into their care. The group’s branding was rolled out across each site, making them instantly recognisable as a representation of the OnTime, whilst still targeting different segments of the market place.
Each of the websites was also optimised for SEO, in terms of content and technical. After extensive market research, we crafted a keyword strategy that would see pages of the site tactically target different phrases. This would better OnTime’s chances of appearing high on search engine rankings and driving more web traffic to each site.