This client needed it all; a new name, logo, brand identity plus the entire site designed and built. To follow, there would be ongoing digital marketing efforts including social media and content, to raise awareness of the new brand within the competitive travel market. Out initial objectives include:
- Create and develop a strong, new brand identity
- Come up with a new name that was relevant, yet original
- Position the brand as a young, fun, funky travel company
- Design and build a fully responsive eCommerce website
+ The Challenge
With the travel market renowned for being fiercely competitive, we knew this brand needed to be bright and bold, standing out from the crowd. With such a huge product offering, the website design needed to be clear and engaging yet offer an intuitive, simple user experience. This would allow visitors to the site to easily browse the various products on offer, whilst getting a feel for this fun and funky brand.
+ Our Strategy
We needed a name. As per client’s request, we needed something travel-related and original. Extensive research threw up ‘St. Jivago Desanges’, an eccentric luggage collector from Los Angeles, famous in the 90s. He called his apartment ‘The Museum of Travel Art’ and parts of his collection were put on display in the Museum of Long Beach. After hearing his story, we fell in love – and the client soon followed suit(case).
After the fab new name came the funky new branding. Our designers combined exotic pinks and greens, to inspire shoppers’ wanderlust – and convey the young, fun ethos of the brand. This was all rolled out on a fully responsive site built through Shopify, an eCommerce CMS that was ideal for the store’s needs.