The new company branding needed to reflect the quality of
these products, reinforcing the benefits and why it should be used as an alternative to natural grass. Superior Grass wanted to position itself as a market-leading manufacturer of synthetic surfaces, emphasising that the quality of its products exceeded that of its competitors. Our initial objectives included:
- Create a strong brand identity that would aptly convey the company philosophy
- Position the brand as a market-leader; a cut above the rest
- Design and build a fully responsive eCommerce website
+ The Challenge
As Superior Grass was the sister company to an already well-established artificial surface provider based in Australia, we needed a way to make the brand stand out in the UK market. In an area of the world where synesthetic grass is maybe not as popular, we needed to convey the true benefits of these products to a widespread and varied target audience; from consumers wanting a new lawn, to companies wanting a new tennis court.
+ Our Strategy
The branding thought up by our strategy team utilised fresh, vibrant shades of green, in line with the product offering. The crown-inspired shape of the logo conveys the luxury aspect, coinciding with the brand name and also the product names – each one is named after a historical royal house or family.
Our designers set about creating a clean, functional website that was perfect for showcasing the Superior Grass product range. To capture the variety of grasses, we art-directed a photoshoot, combining these studio images with photos of the grass in situ. In doing this, we hoped to inspire visitors to the site to envisage their very own luxurious new lawns.