The Loop needed an entirely new brand identity; one that would convey the advanced product offering alongside the company’s ethos of no contention, no sharing, no compromise. The Loop also needed a multi-channel marketing campaign to showcase their ingenious 82km ‘loop’ of fibre-optic cable that stretches around the city. Our initial objectives were to:
- Craft a strong, original and memorable brand identity
- Build client and consumer trust in the brand, products and services
- Design a whole host of branding collateral
- Create and deliver ongoing marketing campaigns to showcase The Loop’s offering
+ The Challenge
We needed to create an original, inspiring brand that would resonate with the target audience; SMEs and large corporations across Manchester that could take advantage of this super-fast broadband network. For the best possible chance of success, we knew the branding and ongoing campaigns must be strong and consistent, crossing the entire range of marketing channels including print, press and digital.
+ Our Strategy
We knew that to be able to do this remarkable example of technology justice, we must first understand who was in need of it most. We set about researching this niche target audience and how best to market this unique offering in such a crowded, competitive sector.
As the creativity began to surge through the office, inspired by The Loop itself, our design team developed an original identity based on imagery of the Manchester skyline. This was implemented throughout the branding collateral including a brochure that provided both clients and customers extensive, engaging information about The Loop’s services.