The objective was clear and simple – get the children of Trafford to attend the Trafford Leisure festival. K2L were tasked with producing the campaign creative for the events as well as utilising the relevant marketing channels to ensure KPI’s for each of the events were met.
- Achieve 300+ attendees
- Achieve 150+ completed questionnaires
- Grow social media following of Trafford Leisure
- Increase email database
+ The Challenge
With just two weeks until the first event, K2L had to acted swiftly to come up with the initial concept creative as well as the creation of numerous assets, including the build of a landing page and email.
As the event was aimed at children and needed several governing bodies approval, K2L had to ensure the event creative was both appealing to children and adhered to the governing bodies requirements.
+ Our Strategy
Our design team set out to research similar activities aimed at children to ensure what was created would be appropriate and enticing. K2L created the initial concept for sign-off within 24 hours of the initial brief to ensure we could roll-out the creative across all required assets leaving enough time to promote the event.
To raise awareness of the event, we executed a Facebook ‘Share + Like’ competition whereby an individual could win a pair of headphones. This enabled us to gain a large organic reach whilst also increasing the brand social following.
Several event-countdown emails were sent out leading up to the event as well as numerous paid social media adverts to help reach the campaign objectives.
- 350 attendees on average per event
- 200 completed questionnaires per event
- Gained 1,346 Facebook ‘Likes’ since first event promotion (44% increase)
- Obtained 1,000+ email addresses