Creator of the Tri-Plan, Sam Witter, approached K2L in need of a strong brand identity to market his new programme, as well as a multi-functional website and ongoing marketing campaigns. With so much vital information to convey, it was clear that we would have to incorporate many different marketing disciplines. Our initial objectives included:
- Naming the plan, based upon its unique values and features
- Creating a strong brand identity
- Designing a functional, interactive website
- Building strategic, ongoing marketing campaigns
- Incorporating emailers and video content to the site
- Raising awareness of the Tri-Plan to generate leads and sign ups
- Build client trust for new, potential users of the Tri-Plan
+ The Challenge
As a ground-breaking new programme, Tri-Plan needed branding, a complete website design and build, and an integrated strategy to market the plan. Tri-Plan needed a site that would enable users to best utilise its key features, delivering recipes and work out plans, as well as providing ways for individual users to stay motivated.
Our prior experience in the health and fitness sector would enable us to provide marketing solutions for Tri-Plan that would be well-informed and destined for success. After combining our existing knowledge with extensive market research, our strategy was starting to take shape. We were inspired, and like Tri-Plan itself, it was soon to be the start of something life-changing…
By working creatively with Sam, we crafted branding that was sympathetic to the aspects of Tri-Plan itself – the three key areas are denoted in the logo design itself, and the clean, flat design combined with the blue colour scheme is indicative of the nature of the plan within the health and fitness industry.
The website itself works well for the plan in a number of ways. We built a unique online portal where individual members log in to access the plan – it delivers day-to-day recipes and a work out plan and instructional videos. The site is also fully responsive across all platforms, ideal for Tri-Plan users to access throughout the day via both mobile and tablet devices.
A revolutionary solution for a revolutionary programme.
To deliver the required motivational tools that are unique to Tri-Plan, we developed the Progress Tracker, where users can upload their measurements and photos for visual cues of their body transformation. We also developed the Inspirational Wall, where users can upload images of whatever inspires them to stay focused on the Tri-Plan. The end result was a website that not only looks great, but delivers all the aspects of Tri-Plan in an accessible and user-friendly way.