Trumeter’s brief expressed the need for an online strategy that would communicate their products and services to a diverse, worldwide audience. The company also wanted a strong, recognisable brand identity, which would unite their large product offering under one umbrella. Our initial objectives for the project included:
- Develop a strong brand identity for Trumeter
- Design and build a fully responsive website that would showcase this unique product offering
- Build brand awareness and trust
- Increase website traffic
- Build a social media following for Trumeter
+ The Challenge
Trumeter offer a wide variety of products to a wide variety of markets. It soon became apparent that the creation of just one website would not satisfy the brief. In order to communicate effectively, the development of four websites was required.
+ Our Strategy
K2L developed four fully-functional, content-managed websites, and created a ‘splash’ page which allows customers to immediately navigate to the website most relevant to their needs, ensuring the user experience is quick and simple.
The websites are fully responsive, and function across all platforms including mobile and tablet. They feature an interactive worldwide map, timeline, individual product specification pages, as well as social media interaction. After creating and sharing engaging, relevant content via Trumeter’s social channels, we increased Facebook Likes by more than 1,000 in less than 6 months.