+ Using in-depth user insights to target ads
As a communication channel, LinkedIn is very highly targeted. User profiles provide detailed professional credentials; information that is up-to-date and relevant. If you can identify your customers by skill, industry or job title, LinkedIn advertising is well worth the investment. Traditionally, LinkedIn was seen as useful for only B2B companies but, in the right hands, the insights it offers can be exceptional for B2C businesses too.
With LinkedIn advertising, you can create logical groupings, design different ad types and define bids for specific campaigns. Our LinkedIn advertising services include;
- Full campaign planning, strategy and management
- Audience research and targeting
- Sponsored content: allowing you to serve ads directly into prospects’ newsfeeds.
- Sponsored InMail: a unique feature that allows you to send an advert directly to a user’s inbox.
- Recommendation ads: great for a product or service that already has a large user-base.
- Join-group ads: where the majority of businesses generate leads and sales. Create your own group and advertise within it, inviting prospects to join and get involved with stimulating, industry-relevant discussion.
+ LinkedIn’s users are self-selected, active professionals
You can see this through LinkedIn’s highly detailed user profiles. By taking advantage of this feature, we create customised campaigns that increase our clients’ visibility among key prospects. This attracts high quality leads, increasing CTR (click-through-rate) significantly.
By targeting ads with such precision, LinkedIn marketing paves way for a perfect-sell scenario. Your ideal customer sees and interacts with ad advert that’s been created with them in mind. It speaks to their needs, wants and desires. The product enhances their lives by solving a problem, so they’re naturally intrigued. They click through, arriving on your highly targeted, optimised landing page. Congratulations – you just attracted a highly qualified lead, and are well on your way to converting them into one happy customer.
+ Reach a captivated audience that converts
Many marketers shy away from LinkedIn advertising as it can be costly. Yes, the rates are higher than Google or Facebook paid ads, but LinkedIn marketing is much more focused. It can help you reach potential customers with much more precision than other social networks.
This is the beauty of LinkedIn ads. Our team are well-versed in creating multiple, segmented campaigns that run simultaneously, whilst allocating budget in an efficient and cost-effective way. Each campaign reaches a very specific, highly targeted audience; an audience that’s captivated by the product and therefore much more likely to covert.
LinkedIn can be a fantastic and fruitful marketing tool if your customers are businesses, working professionals or consumers who have similar job roles. It offers several forms of advertising that you won’t find anywhere else, including the option of creating groups and sending ads directly to inboxes.
Our team of social media marketers are experts in using LinkedIn’s unique advertising features – creating, executing and adapting ad campaigns until they provide efficient and effective return on investment. We can make LinkedIn advertising work for you, so contact us today to take advantage of LinkedIn’s advanced targeting and distinctive display options.