+ Pinning, Promoting
Pinterest is a social networking site that provides users with a virtual pinboard; they collect photos and link to products they see and love, creating their own feed and following the feeds of others. Its user base is highly active and targeted pins are often a direct link to purchase, making Pinterest advertising an unmissable opportunity for many businesses. Our Pinterest advertising services include:
- Promoted Pins: paid ads that put your content in the most relevant places.
- Campaign planning, strategy and management
- Audience research and targeting
- Creative image and pin design
- Monitoring and reporting
+ Identifying Intent Signals
Whatever your marketing goals, whether you want to raise brand awareness, encourage engagement or drive traffic to your site, paid Pinterest advertising can help. Promoted pins are ideal for helping a wider audience discover your content; users are actively trying to find and store ideas. A timely, targeted Pinterest ad campaign can help people bring those ideas to life – and sell your products and services at the same time.
Pinterest marketing is ideal for B2C and eCommerce companies. Sectors that do well include retail, home and interior design, gardening, travel, health, fitness, and food and hospitality. Do you have a particularly photogenic product range? Pinterest ads are ideal. When a user engages with one of your Pins, they’re expressing a strong signal of intent to interact with your brand. Promoted Pins are an opportunity to drive traffic back to your website, where the Pinner can then take action. ‘Buy now’? You bet.
+ Connected, Clear, Targeted
Promoted Pins are paid for on a Pay Per Click basis; businesses only pay when pinners click on them. These pins have more capabilities than normal pins, allowing you to focus campaigns on keywords and target specific audiences, topics and terms. By focusing a campaign on an overarching theme, posts are connected, clear and targeted, and will produce more effective results.
This is where we come in. Our social media marketers have the know-how needed for the effective planning, managing and monitoring of Pinterest ads, producing campaigns that adhere to Pinterest’s strict guidelines around paid posts. We understand Pinterest’s demographic; members use the platform to find appealing imagery and stimulating creative ideas. This knowledge helps to shape our work, resulting in relevant, cost-effective and visually stunning campaigns that really resonate with our clients’ target audience.
If your business is an eCommerce store with a good looking product range, Pinterest ads can open up a world of opportunities. Pinterest advertising requires an eye for design and a clear understanding of its user base. Our social media marketers are well-versed in using Pinterest to post appealing promotional content. We create campaigns that consistently capture intent and boost audience engagement.
Our strategies are always user-focused, which helps to drive high quality, targeted leads to our clients’ websites. To find out how Pinterest advertising can be profitable for your business, contact our team today. To discuss a project, get in touch –we can tell you how Pinterest advertising could profit your business.