Christmas is always a special time of year for advertising. The M&S adverts, and more recently Waitrose and John Lewis, aren’t just 30” ads, they’re a festive event that we wait for all year. And it’s simply not Christmas until the Coca-Cola advert has been on Telly.
But there’s something strange happening this year. The adverts, they’re… taking over. Not just on the telly or in our newspapers, but in our bookshops and singles charts.
Because now the cravat-wearing Russian meerkat, Aleksandr Orlov, star of those Compare the Market adverts, has his own… autobiography.
Aleksandr Orlov’s A Simples Life: My Life and Times is set to top the book charts this year, knocking Tony Blair – Tony Blair! – off top-spot.
And in a possible case of shameless copycatting (or should that be copymeerkatting?) the other price-comparison brand, Go Compare, have even released a Christmas single!
It’s just proof, if it were needed, of what’s possible when you have a great idea.