The streets of Bolton were alive with one of our favourite songs ‘The Eye Of The Tiger’ when Warburtons teamed up with Sylvester Stallone to film their latest food advert. Stallone is seen waking up at 3:30am in Blackrod wearing an ‘I Heart Bolton’ Shirt. He gets to the Warburtons factory and gears up to deliver fresh bread to homes across the Greater Manchester area.

As an integrated marketing agency we enjoy campaigns built around comedy. From an advertising stand point it’s a conceptually well thought out campaign with Stallone bringing further recognition to the Warburton brand…even if we did see a body double or two snuck in there.

We love the fact the advert plays out like an action film, reminding everyone here of sitting in a cinema watching the big screen. Too bad we didn’t have any popcorn to go with it. We have to give a round of applause to Warburtons for coming up with such a memorable campaign.

‘Ramdough’ gets a thumbs up from us.