Rankings Changed Overnight? Point the Finger at Penguin 4.0
For all you SEO pros out there, it’s been a long, slooow two years… For the rest of us, it’s not been too bad, but it’s here - drop everything - it’s finally here. ...
20160930
Tag Archives: seo
Say Goodbye to Google’s Right-Hand Side Ads
Google ads – have they really gone? That’s right folks. Google is no longer showing ads on the side of its search results pages. No matter where you are searching from, or ...
20160226
Google Panda “Baked” Into Core Algorithm – But What Does This Mean for SEO?
Over the last couple of days Google have more or less confirmed that some big changes have taken place to their core algorithm and that this mainly involves “baking” Panda i...
20160118
5 Things We Learned From Missing BrightonSEO
It’s that time of year again; when hundreds (1,700 to be precise!) of digital marketing types flock to the south coast for the twice annual BrightonSEO conference. BrightonSEO...
20150924
K is For K2L. Our Take On Google Alphabet
Our friends over at Google have never been ones to stay still and they are certainly not predictable. Whether it be turning the world of SEO upon its head with the Panda and Pen...
20150824
Welcome to our New SEO Specialist Mark!
This year has been an exciting period of growth for us, as we’ve added new clients to our portfolio and new team members to our line-up. The latest person to join the K2L floc...
20150724
SASCON 2015 – The Highlights
SASCON (or the Search, Analytics and Search Convention to give it its full name) is an annual event where experts in digital marketing from across the country gather to learn ab...
20150702
Exciting Things Afoot With Jake Shoes
Jakes Shoes join K2L for Online Marketing We’ve landed on our feet with our new client win, Manchester based footwear retailer Jake Shoes. The shoe store, which has branches ...
Google to Penalise Non-Mobile Friendly Sites After April 21st
The world of SEO is ever changing, mainly due to the fact that search engine giant Google is constantly updating the way its algorithms work. As a leading SEO agency in Manchest...
20150325
3 Ways To Optimise Your Landing Page For Conversions
The Message Firstly you need to decide how you intend your target customers to reach your landing page. Email campaign? Social Media? PPC? Organic traffic? All of these? Howe...
20140911
Why all merchants should be on the product listing bandwagon
Product listing ads (PLAs for short) aren’t new news anymore. However, I’m astounded by the number of transactional clients who still don’t use them as part of their searc...
20140730
SAScon 2014: Lessons Learned
The SAScon 2014 (Search And Social Conference, just FYI) line-up included a mixture of insight from key figures within the Digital space, with topics covering social media manag...
20140617