Previously known as CC Nurseries, Orbit Nurseries set out to re-establish themselves as a leader in early years education, with a fresh brand identity that would match their holistic, child-centred approach. With a focus on wellness, inclusivity, and development, they wanted to create a brand that better communicated their nurturing environments and progressive teaching ethos across their growing network of nurseries.
K2L began with a full brand transformation, creating a new name and identity that captured Orbit’s child-first values and community focus. We developed a playful but professional visual brand language, with a soft colour palette and friendly illustrations that conveyed warmth and care. This was paired with clear, compassionate messaging that resonated with parents seeking the best start in life for their children.
We then applied the new brand across a beautifully designed, accessible website – one that showcased the nurseries’ standout features like sensory rooms, outdoor spaces, and baby yoga – while making it easier for parents to discover locations, book tours, and engage with Orbit online. To amplify the relaunch, K2L delivered a wider awareness campaign, rolling out the refreshed identity across digital and physical touchpoints to reach families everywhere.
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