Green Chef - K2L Marketing
Close menu icon
  • Home
  • About
  • Projects
  • Services
  • Insights
  • Contact

Find us at
8 Quays Reach
Carolina Way
Salford Quays
M50 2ZY

Call us on
0161 464 4699

Follow us

Instagram social icon Twitter social icon Facebook social icon LinkedIn social icon
K2L Marketing logo
  • Home
  • About
  • Campaigns
  • Contact

0161 848 9008

hamburger-icon
K2L Marketing logo
Phone
hamburger-icon

Green Chef

Living up to their name and creative business outlook, Fresh Start, one of Manchester’s leading waste recycling companies, asked K2L to raise awareness of their Green Chef Revolution – a scheme that would encourage hospitality businesses to recycle their food waste and reduce their impact on the environment.

Get in touch

Branding + Web Design + Marketing + PR

+ Objectives

Fresh Start needed a fresh campaign, something that would stand out in the busy hospitality sector and quickly convey the philosophy behind the Green Chef Revolution. We needed to develop an engaging way to encourage the restaurants, bars and hotels of Manchester to recycle their food waste. Our objectives included:

  • Raise awareness of Fresh Start’s food recycling initiative
  • Engage local businesses within the hospitality sector
  • Encourage them to rethink their food waste management
  • Reduce food waste impact on the environment as a result of the scheme
service blank
service blank

+ The Challenge

Having created campaigns, websites and other marketing material for the hospitality sector many times before, we knew we’d need an idea that would be heard loud and proud in this crowded marketplace. The campaign needed to be something new and original, in line with the Fresh Start ethos. It also needed to be powerful enough to encourage businesses to change their behaviour for the better.

service blank
service blank

green-chef-3-big

+ Our Strategy

We developed a distinctive brand identity for Fresh Start, which was then rolled out across the fully responsive, bespoke website created by our design team. The site features engaging visuals detailing the scheme and supporting facts and advice around its principles. The site is clean, simple and user-friendly, with a number of data-capture features designed to help the Green Chef Revolution gather leads.

green-chef-5-big

service blank
service blank

We also implemented Fresh Start’s fresh new branding on a whole suite of branded collateral including stationary, clothing and even on their fleet of trucks that served the city. Our strategists developed a campaign that would sell ‘Green Chef’ into hotels, bars and restaurants across Manchester; through a mix of engaging PR and online activity Fresh Start were able to welcome aboard big names including the San Carlo group, Abode and The Palace Hotel.

service blank
service blank

green-chef-7-big

portfolio results
portfolio results
portfolio results
portfolio results

Connect with K2L.

We’ll apply our unique blend of strategy and creativity to help you achieve your goals.

Discuss a project

Address

8 Quays Reach
Carolina Way
Salford Quays
M50 2ZY

Tel: 0161 848 9008

Social

Like us on Facebook Follow us on Twitter Follow us on Instagram Follow us on Google+

Get in touch

Sign up to our newsletter

Site Map

  • About
  • Portfolios
  • Contact

Strategy + Creativity

Accreditations

© 2019 K2L Marketing

  • Terms |
  • Privacy

Site Map

  • About
  • Portfolios
  • Contact

© 2019 K2L Marketing

  • Terms |
  • Privacy
Proflific North Award Winners 2014
The Drum Network Awards Winner 2014
Google Partner - Specialised in Search Ads
RAR Awards Finalist
RAR Top 100
Northern Marketing Awards 2017 - Winner

Strategy + Creativity

© 2019 K2L Marketing

  • Terms |
  • Privacy

 

Do NOT follow this link or you will be banned from the site!