OYL Nutrition

The Difference

Services

From under the Tuscan sun grew OYL, a nutrient-rich olive oil designed to do more than dress a salad. Blended with marine algae high in Omega-3, and pressed from olives grown on an organic Tuscan farm, OYL offers everyday health benefits that go beyond the average vitamin tablet. A shot a day supports wellbeing, helping people take better care of themselves, naturally.

With a mission to raise the humble olive to superfood status, the founders came to us to build a brand that reflected both the product’s purity and its purpose.

We created OYL Nutrition – short for Own Your Life – to reflect the oil’s functional benefits and the mindset of its users. The identity puts simplicity first, with clean lines and organic shapes that echo the natural ingredients and the brand’s honest approach. It’s bold yet subtle, appealing to everyone from athletes to the health-conscious to the health-curious.

The bright green of the olive oil is carried through the visual palette, paired with a deep ocean teal to nod to its marine origins. This distinctive look rolled out across packaging designed to turn heads on shelves, and feel at home in gym bags, kitchen counters, and bathroom cabinets alike.

To support the launch, we brought the brand to life across digital platforms and educational brochures — helping OYL speak clearly, confidently, and with a bit of personality. Now, OYL isn’t just another ingredient, it’s the oil people reach for when they want to take their health into their own hands.