Beauty Bay —
“Founded by two of life’s rebels”, Beauty Bay is the beauty brand of the future. With a range focusing on care, fragrance and style, Beauty Bay bring new products to consumers every week to create the ‘ultimate destination for all things beauty’.
K2L joined forces with Beauty Bay to improve their SEO activity. With huge opportunities to increase page one positions, and continue to boost rankings, K2L completely reimagined Beauty Bay’s approach to SEO in order to maximise on their branding and approach to content.
The reconstruction of Beauty Bay’s SEO saw page one keywords go from 3848, to 8817 – more than doubling page one exposure for the brand. This 129% increase solidified Beauty Bay’s positioning within the market and has contributed towards the strength of the brand today and going forward.