The Gift of Oil – Love Food. Love Flavour. - K2L Marketing

The Gift of Oil – Love Food. Love Flavour.

The Gift of Oil - creators of exceptional quality, premium artisan products; with a strong, loyal customer base. They wanted to build and grow, broadening audience's and increasing sales of their unique ranges.

With innovative olive oils and balsamic vinegars that are simple to use and enhance the flavour of any meal, they came to us hoping to make their brand and products appeal to a wider and younger audience.

We set out to create a brand image that was more modern, reflective of the products qualities and that would engage milenials to find future brand ambassadors.

We couldn’t get away from the idea of loving your food and loving the enhanced experience the flavours of the Oil’s bring. A brand identity was created to not only make the products more desirable, but to clearly translate the story behind them and bring the experience to life across digital platforms.

This new image was rolled out across the full product range and a new e-commerce platform built around the immersive experience of flavours to engage new audiences, while still proving a simple user experience for those who know and love the products to easily purchase their favourites.

The launch of the new platform, along with digital activations has seen revenue increase by 161% and a 65% increase in new users. This initial success is the springboard for continued digital performance improvements and sales generation.

161%

Revenue Increase

60%

Traffic increase

94%

Decrease in bounce rate

65%

Increase in users
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Digital Performance

  • Website Design & Development
  • Paid Search
  • Social Media Advertising
  • Content & SEO
  • Display Advertising
  • Email Marketing

Branding

  • Brand Creation
  • Brand Development
  • Collateral Design
  • Brand Workshops

Creative

  • Campaigns
  • Creative Concepts
  • Photo & Video
  • Print & Packaging