+ Perfect, Perform
With over one billion active users, Facebook is home to an audience too big to miss out on. But in a market of such colossal size, a simple branded message is bound to get lost in the noise. The key to getting it right is to deliver highly targeted, well-placed ads; speaking directly to the audience you want to reach, with a message they want to hear.
By finding and connecting with these users, businesses are able to reach real customers and promote their products and services. Facebook has a huge variety of advertising solutions, each designed to help you effectively engage, but each one is geared towards a different goal. We help clients choose the most effective goal, so that paid Facebook advertising produces measurable ROI. Our Facebook advertising service includes:
- Increasing page ‘Likes’: to grow your audience and boost brand awareness
- Promoting page posts: to drive engagement and deliver your message
- Increasing clicks to websites: to increase web traffic to your site
- Boosting conversation rates: to encourage users to perform certain actions on your site
- Facebook remarketing: targeting users that have already visited your site
- Event responses: promote your event and increase attendance
- Offer claims: create and promote special offers for your customers
+ Identifying Effective Demographics
By helping clients determine their objectives, and selecting the appropriate ad type, we’ll get the message in front of the right eyes. Facebook enables access to hundreds of different metrics so that businesses can identify customers by a specific demographic.
Targeting by age, gender and location is a great start, but an expert in Facebook advertising can tap into many more niches; including interests, education, occupation and opinion, ensuring that you can send your message to exactly the right people. A campaign that’s been well-researched and is strategically audience-targeted will always deliver the best results.
+ Timely, Targeted, Tempting
Successful Facebook advertising largely depends on the target audience. Are they here, or are they using another social media platform? Facebook works best with B2C businesses, in sectors that open up strong image-based or video production opportunities. Examples include the health and fitness sector, hospitality, retail and eCommerce websites.
If your target audience is on Facebook, we’ll set about creating a timely, strategic Facebook advertising campaign. We’ll allocate your budget cost-effectively, choosing ad type and placement after careful industry research. Our team will closely monitor and manage that campaign, so that it consistently achieves the desired result – tempting users to click through to your website. Ultimately, we can tailor your Facebook ads to deliver measurable ROI, time and time again.
By having an up-to-date, engaging Facebook profile, a business has an active online presence but results-wise, the occasional post just isn’t enough to perform. Our social media advertising team can turn Facebook into a multi-media tool, and unlock the potential that this platform has to offer.
For an effective Facebook marketing campaign, look no further. Our technical team will ensure your brand is communicating the most relevant, rewarding information; turning audience engagement into results for your business. By best utilising Facebook ads and all forms of paid post, we’ll extend your Facebook presence far beyond a single page, to a powerful extended reach that performs for you.