Why Google’s New AI Ads Will Change Paid Search
Google has announced that we’re entering what they call a “new era of search”. After...
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TARGETED TRAFFIC THAT MEANS BUSINESS
Paid Search is all about precision. We focus your budget on high-intent audiences already in the market for your services or products. Through smart keyword targeting, tailored ad copy and continuous optimisation, we make sure every penny works harder.
What is Paid Search?
Paid search is a targeted, scalable way that you can advertise your business directly on search engine results pages. Ads are run on SERPs and you only pay when someone clicks on the one and follows the link to your website, which is why paid search is commonly known as PPC or pay-per-click.
Run search, display or shopping ads and you can choose who you want to target, then run ads on different platforms, whilst having insight into any return on your investment.
Google PPC
We put your brand in front of people who are actively searching across Google Search and Maps. Our campaigns focus on quality clicks that lead to real business, while keeping spend tightly controlled.
Display advertising
We run targeted display advertising that shows your brand on relevant websites and apps your customers already use. It helps you reach new people and stay front-of-mind with those who’ve already visited your site – driving more clicks and enquiries.
Google shopping
Get seen by people already searching for what you offer. With targeted Google campaigns, it’s easy to drive traffic, generate enquiries and boost eCommerce visits – be it locally or nationally.
Remarketing & Retargeting
Stay front of mind with the people most likely to convert. Remarketing and retargeting campaigns bring previous visitors back to your site and help nudge them over the line when they’re ready to buy.
Bing ads
Appear in Bing search results when people are actively looking for your products or services. It’s a cost-effective way to capture high-intent traffic and reach an older, often higher-spending audience beyond Google.
Bing Shopping
Show your products with images, prices and promotions directly in Bing’s shopping results. Perfect for ecommerce brands, Bing Shopping puts your products front and centre and makes it easier for customers to compare, click and buy.
Platforms & Partners
our digital marketing process
Phase 1
Discovery & Audit
We kick things off by immersing ourselves in your brand, website, and digital presence. With a mix of competition analysis and audience insight, we identify your spot to own in the market.
Phase 2
Strategy & THE DIFFFERENCE
With insights in hand, we shape a strategy that defines your unique difference, clarifying your core values, messaging, design direction, and digital campaign planning.
Phase 3
Creative Direction & SYCI
Bring your brand’s difference to life with bold creative and powerful digital execution. Using K2L’s SYCI mindset, we cut through the noise, creating work that’s unmissable, measurable, and built to perform.
Phase 4
Optimisation & Development
This is where we track, measure, and analyse your performance in real time, feeding insights back into creative, campaigns, and platforms.
STRATEGIC SEARCH THAT PERFORMS
We start by understanding your audience and their intent. Then we build high-performing paid search campaigns around the keywords they’re searching for. Every ad is crafted to drive action, and every campaign is monitored, tested and refined so you keep standing out.
supercharge your digital marketing
supercharge your digital marketing
related services
We love being brave. But brave in the right way. We believe in taking our clients on a journey and supercharging their digital marketing strategy to give them a boost in ways that drives sales, awareness, and most importantly… growth.
Social Media Ads
Reach your customers where they scroll. Our campaigns combine paid ads and on-brand content to help you connect, engage and grow your following, all with a strategy that makes sense.
Display Ads
Put your brand in front of fresh eyes. We create impactful visuals that appear across high-traffic websites, boosting awareness and helping customers remember you.
SEO
We write content that’s both search-friendly and people-friendly. It reads well, ranks well, and works hard behind the scenes to support your site’s performance.
CRO
Clicks are great, but conversions are better. We optimise every step of the user journey to help more visitors take action, whether that’s buying, booking, or signing up.
EMAIL
MARKETING
Reach the right people with the right message. We create punchy, well-designed emails, manage your list, and keep everything GDPR-compliant, so every send counts.
creating leading brands in your industry
FAQs
That depends on where you are in your marketing journey. Whether you need support with social media, paid advertising, SEO, or a full digital overhaul, our team of specialists has the skills to deliver results across every channel.
Our approach is built around a four-stage process – research & strategy, creative & planning, campaign management, and reporting. It’s all part of our end-to-end service designed to build your brand and drive performance from the ground up.
Costs vary depending on what you’re looking for, but we always offer fair and competitive pricing. Get in touch for a quick chat and we’ll tailor a quote that suits your needs.
Absolutely. Book a discovery call with us and we’ll run a full audit of your current digital activity – no strings attached.
We partner with businesses of all sizes, but most of our clients sit within the health, wellness, and lifestyle sectors. It’s what we know best, and we genuinely love getting stuck into brands that that share what we stand for.
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