+ Promoting, Performing
Instagram ads, known as Instagram Advertising Solutions, are a great way for any creative business to promote its offering to a product-savvy audience that’s also renowned for its engagement. It’s an exceptional platform if you’re targeting a young audience, or are a B2C business with a wide product range. There’s a number of ways to promote what you’re offering; our Instagram advertising service includes;
- Image Ads: Editable images designed to generate ‘Likes’, build following and drive engagement. Instagram describes these as a ‘blank canvas’ for each brand to tell its story.
- Video Ads: Research shows that 64% of consumers are more likely to buy a product after watching a video about it. Instagram’s Video Ads give you up to 30 seconds to shine.
- Carousel Ads: These add depth to image ads – they’re more expensive, but allow users to swipe to learn more information. You can also include a CTA to encourage action.
+ Targeting For Visible Results
Instagram advertising is run via Facebook’s Business Manager tool, opening up a whole host of analytical tools that can make campaigns much more focused. We use these tools to create targeted Instagram ads; ads that are tailored to individual interests and connections, allowing our clients to focus on their audience and deliver exactly what they want to see.
Thanks to Facebook’s established offering of metrics, Instagram advertising is also wholly measurable. Complex tools allow us to track the entire customer journey; seeing exactly where customers are clicking and also what they then go on to do. This information helps to optimise campaigns, so we’re always able to repeat what works and avoid what doesn’t.
+ Capture, Appeal, Inspire
There’s no doubt that Instagram as a platform has great capacity to build brand awareness, but when does paid Instagram advertising begin to generate ROI? By adding in a call to action, users can see your image, feel inspired and finally act on that interest. They’ll be far more likely to then click through to your website and actually convert when they see your final CTA.
The power of a CTA increases greatly when allied with appealing imagery, and this highlights the brilliance of using Instagram as a marketing tool. Your products don’t even have to be photogenic – a good angle and a cleverly applied filter work wonders for transforming the drab into dreamy.
And that’s where our team come in. Our social media marketers are experts in Instagram advertising; from the strategic planning of Instagram ad campaigns, to knowing the right-to-the-second time to post your ad. We’ll create and post inventive, inviting images designed to inspire your audience and achieve your desired outcomes.
In the right hands, Instagram advertising can be a powerful and profitable tool for any business – so if you’d like to discuss Instagram advertising with the pros, get in touch with our team today.