Superchange Your Performance
How can brands elevate themselves above every other business vying for the attention of their customers? Acquiring new and re-engaging with existing customers to achieve greater results.
Every day customers make decisions that benefit them in some way. Your challenge is to find ways to ensure that you are part of their consideration set. How you look, how you talk and more importantly how you reach them at the right time through their devices is key to success. And at K2L, we are experts in just that.
We create engaging digital campaigns and activity that customers want to share, like, click and become emotionally engaged with. Working with you to superchange every aspect of your sales funnel.
Our approach helps in discovering the best solution to improve performance and execute this to gain maximum impact for your brand.
Aleks Rudakowski Head of Digital, K2L
Website Design & Development
Build Online Experiences
The standard for websites is higher than ever. Whether it’s a portfolio, product showcase, marketing microsite or a fully fledged ecommerce website you need, K2L have the cutting-edge expertise to create a standards-compliant, mobile-friendly responsive website design that loads quickly, works first time and meets all current regulations regarding data privacy, cookies and so on.
Expand Your Reach
Give your organic search efforts an instant boost with paid search placements that position your brand at the very top of the search results pages. Pay only when somebody clicks on your ad, so you can be confident you will generate traffic in proportion to the cost of your paid search campaign. Creatively worded PPC ads engage your audience and start the path.
Display advertising is the grandaddy of digital marketing and still offers some of the best ways to reach a new audience by putting your brand on appropriate third-party websites. Include the OG online advertising channel in your holistic campaign and watch your traffic totals tick higher, with increased awareness over time, positive perception of your brand and ultimately, a climb in conversion rates and ecommerce order size.
Content & SEO
Be Interesting and Relevant
Good online content combines the science of search engine optimisation (SEO) with the art of audience engagement, to produce pages that not only rank highly, but also convert well into ecommerce sales and other interactions. K2L’s content creators make every word count, to give you compelling content that meets Google’s guidelines and works with your brand identity and tone of voice for seamless authenticity.
Conversion Rate Optimisation (CRO) is about getting the most from your website traffic. It’s not enough just to drive visitors to your site, you need them to checkout. That can mean placing an order, downloading an ebook, subscribing to your mailing list, or contacting you directly. Whatever you want to achieve, K2L can help, with tangible improvements in conversion rates that can be verified at any moment using your website analytics data.
Keep Them Engaged
Put your email marketing in K2L’s capable hands. We will maintain your mailing list, to ensure your database complies with GDPR regulations. This gives you confidence that your subscribers are engaged and interested in your marketing message. Creative content with punchy graphics and well-formatted email templates put that message across and drive traffic to your landing pages, ecommerce shopfronts, and other campaign checkouts.
Supercharging without overcharging
Delivering Results —
We believe in transparency and that your budgets can do much further with K2L. Supercharging should be done without overcharging, so you get the maximum return. All of your digital activity is tracked in your personal live performance dashboard, clearly showing breakdowns of results.