Be Interesting & Relevant
No one wants bland, boring, uninspired content that takes time to figure out what you’re reading, seeing, watching, listening to. Good content is direct, bold, entertaining. It expresses who you are, promotes value, and encourages interaction. It’s the foundation of every online experience.
But it’s so much more than that. If you want to rank well in the organic search engine results, your content needs to be relevant. It needs to tell your story. It needs to showcase exactly what your audience is looking for and be focused around this.
Why Do You Need SEO & Content
Drive traffic to
Engage with new
& existing audiences
What is SEO?
SEO (search engine optimisation) is all the technical stuff that you have to do to increase the quantity and quality of organic traffic to your website. It’s how you get search engines to see your authority and value. The more relevant your content is, the higher you’ll be featured on the organic rankings.
SEO can be broken into three core components: traffic quality, traffic quantity and organic results.
Traffic quality refers to attracting visitors who are genuinely interested in the products are services you offer. Traffic quantity then follows which means that now you’ve got the right audience coming to your website, they’ll come more and more. Organic results are those websites search engines have indexed based on your SEO.
What is Content Marketing?
Content marketing is how you reach, communicate, inspire, and influence your audience. It’s blogs, articles, newsletters, whitepapers, email marketing, infographics, videos, podcasts. It’s eBooks. It’s your social media. It’s your apps. It’s what gets brand known, builds that vital emotional connection and shows customers that you can meet their needs. It’s how you promote your value as a leader.
It’s storytelling. It’s a long-term strategy. One that focuses on building strong relationships with audiences by providing them with a steady stream of quality, relevant information on a consistent basis. It’s the best way of getting audience buy-in, turning customers into advocates.
We believe in transparency and that your budgets can do much further with K2L. Supercharging should be done without overcharging, so you get the maximum return. All of your digital activity is tracked in your personal live performance dashboard, clearly showing breakdowns of results.
We provide all of the services needed to help support and capitalise on you content & SEO activity. Creating standout, improving engagement, and increasing conversions.