Our yellow sofa campaign seems to have ‘Sat Right’ with somebody as we are proud to be shortlisted for the Prolific North Awards 2017 for our #SittingRightWithYou – domestic abuse campaign in the B2C Marketing/Integrated Communication Campaign category.
Last year K2L were asked to create a campaign for the Greater Manchester Police and Crime Commissioner (GMPCC) to raise awareness of domestic abuse and to reduce the stigma which surrounds it as not all domestic abuse is physical or obvious. A key part of the campaign was for it to be approachable and target a wide and varied audience. The focal point of which was a bright yellow ‘talking’ sofa which encouraged the public to start talking about domestic abuse – see the full campaign here.
We are extremely proud of our work and the amount of positive feedback we received from members of the public and the GMPCC for such a great cause.
We hope this campaign and the message it holds continues to provide a starting point for people to feel comfortable to talk about domestic abuse and ask for help. If you or someone you know might benefit from this campaign, please click here for support and advice or call this number: 0161 636 7525.