The SYCI - K2L Marketing

The SYCI

Create Something You Can’t Ignore

‘Your brand is what people say about you when you’re not in the room’ – Jeff Bezos, Founder of Amazon.

Likeness is easy to dismiss or ignore. We’ve heard or seen it all before. Individualism is the foundation of legacy.

Let’s think about this in terms of the online landscape for a moment. Every single day people are bombarded with content. Look at this. Look at that. Do this. Do that. Learn this. Learn that. Buy this. Buy that. Brands jostle for people’s attention, each with their own identity. However, here’s the secret: all too often brands end up being, well we’ll just say it, samey.

So, how can a brand avoid this? By creating Something You Can’t Ignore.

Do this and you’ll create a rare or exclusive customer experience that will build brand authenticity and inspire loyalty. Why? You’re promoting intrigue and long-term value, inspiring people to invest in who you are and what you can offer them. This offers something more than price, something more than service level, something more than reputation.

Think about Apple, arguably the most recognised brand in the world. They have positioned themselves as the first and last word in tech innovation. Apple sells more than just products, they offer a lifestyle, one that’s hip, fun. They compel customers to integrate their cutting-edge technology into their lives.

What can we learn from Apple? Effective brands sell experiences. They create powerful, emotional connections with people. If you want to influence audiences, it’s all about how you position your brand. It’s all about the feelings your brand evokes.

Differentiating yourself from the competition, creating unique customer experiences and building a compelling brand that customers can’t help but admire is how you’ll create customer loyalty. Hook audiences and give them every reason to trust you and you’ll create something that cannot be ignored.

Remember too, great things have never been achieved by being tentative or indecisive. Be confident. Be positive. Be yourself. Be different. Be a brand that embodies these qualities. This is how you will grow.

Our SYCI approach summarises everything that people need to know about our own brand. It’s who we are. We build emotion. We are creatives, innovators – not afraid to be bold, challenging the accepted norms and creating the imitable.

In short, we help aspirational lifestyle brands grow.

We create Something You Can’t Ignore.

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