We’re going bananas with the launch of a new ecommerce website for watch company, Weird Ape. Weird Ape sources watches from around the world at affordable prices, with an emphasis on quirky and unique designs. We were given a brief to redesign their branding and website to make it more in line with their ambition of becoming one of the UK’s leading online watch retailers.

As a creative design agency in Manchester we take pride in the branding process. We wanted to reflect Weird Ape’s unusual yet stylish persona and produced a sharply dressed chimp in a suit, as well as a crisp, clear monochrome colour palette. To infuse the brand with personality and flair, we developed a fun backstory for how Weird Ape entered the world of watches, presenting him as a tireless wanderer in search of an explorer who gave him a watch.

The new website features comprehensive and easy to navigate sections for both men’s and women’s watches. Each watch contains a detailed listing on brand, strap, case and face material, as well as accurate measurements. All watches are tailored to have unique faces, such as being transparent and showing clockwork gears in the back.

To fall in line with the ecommerce factor, the website features a shipping section that provides a breakdown of delivery costs, converting them into the currency of several countries. The website interacts with social media and each watch is clearly labelled with photos from different angles to really showcase the unique designs available from Weird Ape.

We are excited about our new partnership to work with Weird Ape and the branding and new website is the first step to making their online presence strong and their brand recognisable.