Paid social media. Everyone’s talking about it. Everyone’s paying for it. Well, most businesses are anyway… And that explains why you keep seeing random ads for new foot creams on your newsfeed.

Paid Social Explained

If you’re not exactly sure what it is or how it works, don’t worry. We’ve explained that on our easy-peasy paid social media guide. Brush up on your basics, and then come back here to learn some cold, hard facts. We’ve rounded up 11 of them (yes, of the fascinating variety) to demonstrate just how detrimental it’ll be to your digital marketing efforts if you don’t use it.

When you use paid social, you are leveraging social media ads to drive traffic to your website –  by putting money behind your social media posts. Paid social allows you to target a very specific audience you see, increasing your social media reach, or the estimated number of people that are actually exposed to your content.

Why Use It?

By paying to ‘boost’ (or promote) your social media posts, your content is much more likely to be seen by the right people, at the right time.

Popping a few quid behind a social post is also great for the metrics. The analytics available through these social networks provides you with deeper insights into your target audience, and also information on what exactly drives them to engage with your social media content.

Not convinced? Check out (and share!) our handy infographic. If you’re all for paid social media but might need a little help, then call us on 0161 848 9008.