Last night I went along to a showing of Dracula at St George’s Hall in Liverpool. Organised by Jameson as part of their Cult Film Tour, it was an evening of creepiness, counts and cocktails.
Decked out in eerie props, the neo-classical Hall provided a suitably spooky setting, whilst a number of pretty convincing actors menaced members of the audience as they made their way to their seats.
And with free booze (Jameson, naturally) and plenty of popcorn to enjoy during the film, it was not only a well-organised event, but a great brand vehicle for Jameson, who no doubt acquired a few new customers in the process.
